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Newlink Named Agency of Record for the Riviera Nayarit Convention & Visitors Bureau

Riviera Nayarit CVB - Newlink

Newlink, an internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America.

Newlink is also proud to announce that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico.

Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.

“While still a relatively young destination, Riviera Nayarit continues to captivate and capture the attention of a global audience. Telling our story and the spirit of what sets us apart required a strategic partner that had relevant tourism experience, in-market presence, and a bold approach. Newlink hit the ground running in 2018, creating and implementing a strategic and compelling roadmap to solidify Riviera Nayarit’s standing as an unparalleled luxury destination surrounded by nature. A testament to their effectiveness, we are pleased to expand our relationship to include the ever-important Mexican market and are confident Newlink will continue to meet and often exceed our communications goals in 2019,” said Marc Murphy, Managing Director of the Riviera Nayarit Convention & Visitors Bureau.

Newlink will continue overseeing the promotion and positioning of Riviera Nayarit as an eclectic, luxury destination that caters to a varied, yet sophisticated, clientele seeking inimitable experiences driven by premier hospitality, ecological wonder, and experiential travel. Furthermore, the agency will continue implementing and securing localized, high-impact opportunities with strategic messaging and a clear call to action that enhances the destination’s reputation as Mexico’s Pacific Treasure.

Newlink’s tourism area of expertise is one of the company’s fastest-growing departments. The team ignites transformation for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies and more. Newlink’s robust catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.

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