Spotlight on New Hotels


New Logo of Warsaw Tourism Organisation and Convention Bureau

New Logo of Warsaw Tourism Organisation

Warsaw Tourism Organisation and the Warsaw Convention Bureau revealed their new logo as a part of the rebranding of the Warsaw Tourism Organisation.

The new logo of WTO resembles the organisation identity as the Association that is clearly connected with the city. Its goal was to create a logo that will allow its members to identify with it. The idea behind the logo was to invite new partners to cooperate with them, but also to facilitate cooperation with current Association members.

warsaw convention bureau logo2020The letter W is used as a signet since this sign invokes numerous meanings, and strongly corresponds with everything that is Warsaw in origin and nature. The logo includes a reference to the neon style while striving to retain lightness and simplicity of the overall effect. Obviously, it makes a reference to the city geography – the two regions connected with the Vistula river. The turquoise palette of colours presents the combination of two key areas of its activity – leisure tourism (light green) and business tourism (blue).

For several years the Association has been using two logos. One was used by the Association itself, the other one was used by the Convention Bureau department. From now on they will be recognised under one logo.

The logo was designed by the following graphics designers: Joanna Korczyńska, Maja Kwapień (Malu Studio) and Jarek Zuzga.

Latest Travel News

Hyatt hotel lobby

Hyatt Enters Pakistan

January 27, 2023 Accommodation
Hyatt Hotels Corp. announced that a Hyatt affiliate has entered into a franchise agreement with FP Global (Private) Limited for Hyatt Regency Lahore DHA, which will mark the first Hyatt-branded hotel in Pakistan and a significant step forward in Hyatt’s plans…