CIIC Expands Wine & Spirits Portfolio with Addition of the Florida Wine Academy
- Özgür Töre
Carolyn Izzo Integrated Communications (CIIC) announced the addition of Florida Wine Academy to its growing roster of wine & spirits clients.
Florida Wine Academy is a leading provider of wine, spirits and sake education in Florida. The organization owns and operates digital wine shop, 305 Wines, and manages the VinoSummit conference and Miami Champagne Week. CIIC will lead Florida Wine Academy’s strategic public relations and social media campaign efforts to generate brand awareness and to continue positioning the organization as a leader in the wine & spirits industry.
Offering specialized programs for both wine enthusiasts and hospitality professionals, Florida Wine Academy concentrates on all things wine, from education to product. The academy is an approved program provider for WSET (Wine Spirits & Education Trust), the Wine Scholar Guild, and the Sake Sommelier Association, offering basic to intermediate courses in multiple languages, including English, Spanish, and Portuguese. Courses are led by co-founder and Master of Wine candidate Alessandra Esteves, Master Sake Sommelier Guilherme de Macedo, and a team of certified wine professionals.
“Florida Wine Academy is a leader in the wine industry, and CIIC is thrilled to represent such a prestigious organization,” said Executive Director and Partner Amy Sedeño. “Our program will focus on increasing brand recognition and highlighting their unique offerings through our expertise in content development, media and influencer relations, partnerships, and social media,” she added.
Florida Wine Academy is also the team behind the online wine shop, 305 Wines, which celebrates its first anniversary in July. Developed to offer a new service to the academy’s students and clients, 305 Wines has a varied portfolio of wines from popular selections to collectible wines.
CIIC is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. CIIC draws on its 24 years of experience offering services in public relations, marketing, social media strategy, branded partnerships, event planning, and media and influencer relations. With offices in New York and Miami, CIIC has also established affiliate offices in Los Angeles, San Diego, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit www.ciicnews.com or call (845)-358-3920.