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Spotlight on New Hotels

UNWTO Launches Hospitality Challenge Competition

hospitality challenge by UNWTO
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As the world tourism sector restarts, World Tourism Organization (UNWTO) and Sommet Education put themselves forward for the joint “Hospitality Challenge” that aims to identify and implement new ideas to make the sector more inclusive and sustainable.

UNWTO is welcoming applications from individuals with ideas capable of accelerating recovery while promoting inclusivity and sustainability. With the competition closing on 30 August, the United Nations specialized agency has issued a final call for applications from both established tourism professionals and those new to the sector.  

UNWTO Secretary-General Zurab Pololikashvili said: “The tourism sector is a source of employment for many millions. Jobs in tourism provide opportunity, empowerment, and equality, including for women, youth and people living in rural communities. As we restart tourism, the time is right to rethink hospitality, and to identify and implement new ideas to make the sector more inclusive and sustainable. The UNWTO Hospitality Challenge will do just this.”

Sustainability and Scalability

Selection criteria include the degree of disruptiveness, project maturity and potential for implementation, as well as viability, scalability, digitalization, sustainability, and the potential to attract the interest of investors. The competition will focus on four different categories:

  • Luxury travels, good and service
  • Hotels and hotel related operations: small to medium sized properties, family businesses
  • Food and Beverage: restaurants, Catering, delivery services and retail
  • Smart Real Estate: small to medium sized properties and family businesses

Benoit-Etienne Domenget, Chief Executive Officer at Sommet Education added: “Education is the foundation of a more hospitable world. Offering scholarships is a contribution to the recovery of the hospitality economy, by accelerating the personal development of talented people with creative views and to support their vision to revamp hospitality.”

The competition is open now and will close at the end of August. A Selection Committee made up of an international network of investors, entrepreneurs and experts from UNWTO Member, Affiliate Members and strategic allies, as well as from representatives of Sommet Education, will then choose 30 finalists.

The finalists will be eligible for full scholarships in 15 different programmes in Hospitality, Culinary and Pastry Arts Management, (Bachelors, Masters, MBAs) offered in the world-class academic institutions of Sommet Education: Glion Institute of Higher Education in Switzerland and London, Les Roches Crans-Montana in Switzerland, Les Roches Marbella in Spain and École Ducasse in France. Among the 30 winners, the top three most innovative entrepreneurial projects will be granted funding to support their initial development from Eurazeo.

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