The 2015 PGA Merchandise Show - The Major of Golf Business – kicked off on Wednesday at the Orange County Convention Center in Orlando, Fla. Golf industry leaders and luminaries joined 1,000 leading companies and attendees from all 50 states and 78 countries on a busy Day One.
The first day of the PGA Show has been exciting, fun and very crowded. It's busy, busy, busy," said PGA Professional Tara McKenna of Fort Myers, Florida, who has attended every PGA Show since 1991. "For those in the golf industry, this is like Christmas morning." Wednesday also marked the first of three days of the PGA Education Conference, featuring dozens of seminars on Leadership, Teaching & Coaching, Retail & Merchandising, and Sales & Marketing.
Greg Norman and Lexi Thompson appeared on the PGA Forum Stage presented by OMEGA on behalf of Cobra Puma, while an update on golf's return to the Olympics in 2016 was another first-day highlight. The KPMG Women's PGA Championship and women's golf initiatives were highlighted in a special presentation in the same location, and a new website for women's golfers, GolfForHer.com, was also unveiled.