NBA superstar Kevin Durant is teaming up with Alaska Airlines to support youth and education programs in the San Francisco Bay Area. Between Durant's NBA championship win with the Golden State Warriors last year and Alaska's expansion into San Francisco with its purchase of Virgin America, Durant and the airline share a common purpose of making a difference in Bay Area communities.
Durant will assume the official title "Advisor to the CEO". As part of the exclusive partnership, he will represent the company at Bay Area events and in key marketing initiatives, as well as working with Tilden and the airline's employees to support youth and education programs. Among them is the Kevin Durant Charity Foundation, which serves to enrich the lives of at-risk youth from low-income backgrounds through educational, athletic and social programs.
"With their expansion into the Bay and their commitment to my foundation, my partnership with Alaska couldn't be a better fit," said Durant. "I'm looking forward to working with them in the community and partnering with Brad and his team on creative development and strategy as well."
Alaska Airlines is making a donation to further the work of the Kevin Durant Charity Foundation, including his BUILD IT AND THEY WILL BALL project to build and renovate youth basketball courts in underserved neighborhoods. To date, the KDCF has unveiled 14 courts in four different countries, including two in Oakland and one in nearby Redwood City.
Alaska will partner with Durant and business partner Rich Kleiman's Thirty Five Media production and creative arm on content development that will be shared across Alaska's and Durant's social channels including video distribution on Durant's YouTube channel.
Dedicated to community service and especially youth and education, Alaska Airlines has a long-standing partnership with another sports superstar, Seattle Seahawks Quarterback Russell Wilson, who serves as its CFO "Chief Football Officer" working with the airline to reach youth in the Pacific Northwest.