The 2018 NBA China Games welcomes Philadelphia 76ers and Dallas Mavericks that will play on October 5 in Shanghai’s Mercedes-Benz Arena, followed by a rematch at Shenzhen’s Universiade Center three days later.
In addition to the two games, NBA China hosts today the seventh consecutive NBA Fan Day, presented by Dongfeng Nissan, at Oriental Sports Center in Shanghai.
In addition to the NBA Fan Day, the league and its partners will conduct a series of NBA Cares community outreach events in Shanghai and Shenzhen.
The games will be promoted and produced by iRENA, co-produced by AEG Presents and supported by a roster of marketing and merchandising partners, and will be available in more than 200 countries and territories on television, digital and social media.
As part of the overseas visit, teams had the chance to make partnerships in China. For example, Philadelphia 76ers have secured several corporate partnerships with prominent Chinese companies in order to leverage their visibility in advance of the event so that the likenesses of Joel Embiid can be found on the bottles of the popular Chinese iced tea brand MasterKong. Meanwhile, Ben Simmons is featured on a Beats by Dre billboard outside of Super Brand Mall.
Photo credit: NBA
