IOC, Coca-Cola and China Mengniu Dairy Co. partner

The IOC, The Coca-Cola Company and China Mengniu Dairy Company Ltd Announce Joint Worldwide Olympic Partnership to 2032

The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.

The new joint agreement has a 12-year term running through to the Olympic Games 2032. The agreement includes unprecedented investment in traditional and digital media to promote the Olympic values globally.

This agreement extends The Coca-Cola Company’s association with the Olympic Movement to a historic 104-year-long relationship.  The Coca-Cola Company is the longest continuous Partner of the Olympic Games.

Mengniu becomes the first Chinese fast-moving consumer goods company to become a TOP Partner. The Joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.

IOC President Thomas Bach said: “This long-term agreement is another demonstration of the relevance and stability of the Olympic Games in these times of uncertainty. Having our longest-standing partner, Coca-Cola, an iconic American brand, together with a young Chinese company, Mengniu, joining hands under the roof of our Worldwide TOP Programme is a great example of the unifying power of the Olympic spirit. This partnership will give another dimension to the promotion of the Olympic values around the world.”

James Quincey, Chairman and CEO of The Coca-Cola Company, said: “We are honoured and privileged to be a part of the Olympic Movement that makes it possible for athletes from all over the world to come together to represent their nations, pursue their dreams and be a part of history. A lot has changed since we sold the first Coca-Cola at an Olympic event in 1928. With a fresh approach to our business and to our sponsorship, we are proud to join with Mengniu to promote and celebrate future Olympic Games.”

Jeffrey Lu, CEO and Executive Director of Mengniu, said: “Membership of the TOP Programme will act as a catalyst for Mengniu to grow around the world. This is a vital step in our international strategy, and we are honoured to have the opportunity to build the positive reputation of Chinese food and beverage brands among consumers globally. As a Worldwide TOP Partner, we look forward to using the unrivalled platform of the Olympic Games to promote health and joy to Olympians and fans alike.”

Worldwide Olympic Partners support every National Olympic Committee and their teams, and every Organiser of the Olympic Games, as well as providing support for athletes’ training and development. In addition, they promote the ideals and values of the Olympic Movement and help create memorable experiences for spectators and fans around the world. 

The Coca-Cola Company has had a presence at the Olympic Games since the 1928 Games in Amsterdam. With its current agreement with the IOC ending in 2020, The

Coca-Cola Company will now continue its partnership with this new Joint TOP agreement through to the Olympic Winter Games 2022 in Beijing, the Olympic Games 2024 in Paris, the Olympic Winter Games 2026, the Olympic Games 2028 in Los Angeles, and the Olympic Games 2030 and 2032. The host city for the Olympic Winter Games 2026 will be named later today.

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