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TOCA Football, Inc. (TOCA), the world’s leading, technology-enabled soccer experience company, announced the rollout of its new soccer entertainment venue TOCA Social in the U.S.
TOCA Social will open to guests in Dallas in early 2023, offering friends and families a unique place to eat, drink and play. A selection of soccer-themed entertainment and immersive games designed for all skill levels are powered by TOCA’s innovative technologies.
“We are thrilled to be bringing TOCA Social to the U.S. and providing soccer fans with a truly unique and entertaining offering,” said Yoshi Maruyama, TOCA's CEO.
“Guests will be able to experience soccer in a new and innovative way, while socializing with friends over drinks and world-class cuisine. With games designed for all ages and abilities, TOCA Social truly is one of a kind and we are excited to keep expanding.”
Erik Anderson, TOCA Co-Chairman and Founder and CEO of WestRiver Group said: “TOCA experiences are all about enjoying soccer regardless of your skill level and TOCA Social takes that a step further by offering a fun, social environment in addition to gamifying soccer in a new and casual way. We’ve seen great success with TOCA Social in the U.K. and look forward to keeping that momentum going here in the United States.”
TOCA Social opened its first location in August 2021 at London's iconic The O2, Europe's leading live entertainment and retail destination. The venue has exceeded footfall targets, with over 25,000 guests visiting per month and over 5 million balls kicked to date, and has become a hotspot for athletes, celebrities, and social media influencers including cast members from Ted Lasso, global artist KSI plus stars from top premier clubs.
TOCA currently operates 15 TOCA Sport soccer training centers and one TOCA Social soccer entertainment venue. The company completed a successful capital raise last year and is executing against its aggressive growth plan. By the end of 2023, TOCA plans to operate over 50 TOCA Sport soccer training centers and five TOCA Social soccer entertainment venues, making it the world’s largest technology-enabled soccer experience company.
TOCA was founded by Eddie Lewis, a two-time U.S. World Cup and former MLS and English Premier League midfielder who developed much of TOCA's proprietary, user-centric technologies and training experiences.