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Sports Tourism

FIBA Basketball World Cup 2019 Ambassador Kobe Bryant with Aeroflot stewardesses

Aeroflot, Russia's flag carrier, has become FIBA’s Global Partner and the Official Airline of FIBA Basketball World Cup 2019. This summer Aeroflot and FIBA are taking the Basketball World Cup Trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA's flagship competition.

IOC, Coca-Cola and China Mengniu Dairy Co. partner

The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.

American Sports in London this summer

American sports will be in the spotlight in London this summer as more US athletes and events than ever before choose the UK capital as their second home. From NFL to Major League Baseball, World Cup Cricket to international tennis championships, heroes and heroines like Mookie Betts and Serena Williams will be embracing the London life in the next few months, in some of the top venues in the city.

Premier League Football attracts millions of travelers worldwide

New research from VisitBritain shows the power of the Premier League in driving inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years. Football is the number one sporting draw for international tourists to the UK with more than 800,000 international visitors going to a football match annually, spending £684 million during their time in the country.

Phuket Surf Fest 2019 kicked off

The Tourism Authority of Thailand (TAT) Phuket Office recently organized the “Phuket Surf Fest 2019” to kick off the Phuket Surf Series 2019, scheduled from June to September, and promote tourism during the current Green Season.


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