Coca-Cola will dominate the sports sponsorships in Europe, the Middle East and Africa (EMEA) region in its sector - the non-alcoholic beverage. The soft drinks giant has an estimated 145 deals worth over $132m in 2021.
For the first time in the Premier League's history, Premier League clubs recorded the largest aggregate pre-tax loss.
The Wuhan Covid-19 virus has dispatched the whole world to hell. Due to covid, the world economy is in the drain. If we ask you to name one person who isn’t affected by the coronavirus, we bet you will not answer the question.
Avani Pattaya Resort was recently named the official lodging partner for the playing group consisting of players, caddies and LPGA officials by IMG the organisers of the Honda LPGA Thailand 2021 Golf Championship.
Medallia, Inc., the global leader in customer and employee experience, will again sponsor British professional sailor Pip Hare.
World Rugby’s reach across Africa grew further as Algeria and Burundi became full members of the international federation following approval at the World Rugby Council meeting, held virtually today.
After nineteen years, Mallorca will once again host the world-class men's tennis ATP tournament, following 2020’s cancellation due to covid-19.
Concerns around COVID-19 remain for sports fans as they are preparing to return to stadium-based sporting events, according to a recent study of 2,000 UK sports fans.
PGA National Czech Republic at Oaks Prague continues to make a stamp on the industry with the release of its inspiring and extensive sustainability practices.
On June 14th, 2020, Real Madrid moved from the Santiago Bernabeu to the Alfredo di Stefano Stadium as renovations continued on their traditional home ground.
Organisers of the Tokyo 2020 Olympic Games held an operational test event for rugby sevens on Thursday (April 22, 2021), with 95 days to go before the first match of the tournament on 26 July.
The Basketball Africa League (BAL) and Wilson Sporting Goods Co. (Wilson) today unveiled the Official Game Ball that will be used for the BAL’s historic inaugural season, which will tip off Sunday, May 16 at the Kigali Arena in Kigali, Rwanda.
Sports-themed entertainment and dining experiences are among the new trend. Following the highly successful TopGolf, a football (soccer) concept is launching in the UK this summer.
The National Football League (NFL) announced their first-ever U.S. sportsbook partnerships naming three exclusive partners.