Sports Tourism

Coca Cola Euro 2020

Coca Cola Leads Sports Sponsorships

Coca-Cola will dominate the sports sponsorships in Europe, the Middle East and Africa (EMEA) region in its sector - the non-alcoholic beverage. The soft drinks giant has an estimated 145 deals worth over $132m in 2021.

Rugby in Africa

Rugby’s Global Expansion Increases in Africa

World Rugby’s reach across Africa grew further as Algeria and Burundi became full members of the international federation following approval at the World Rugby Council meeting, held virtually today.


Most Popular in 2021