Sports Tourism

Bangkok Airways recently organized the “Bangkok Airways Phuket Half Marathon”, the fourth running program of the Bangkok Airways Boutique Series 2019 at Saphan Hin Park, Phuket. Two more marathons will soon be organized.

Aeroflot has brought FIBA World Cup 2019 Trophy to Moscow. On August 1, the FIBA 2019 Trophy arrived in the Russian capital from Tokyo. On August 4, it will set off to China. The Trophy Tour will take place across the eight Chinese host cities where FIBA Basketball World Cup games will be played from August 31 to September 15.  

Irish golf is set for an extended spell in the golfing spotlight following Shane Lowry’s Open Championship victory, with the announcement of Adare Manor as host venue for the 2026 Ryder Cup.

All Nippon Airways (ANA), Japan’s largest 5-Star airline for seven consecutive years, has signed an agreement today with the Tokyo Organising Committee of the Olympic and Paralympic Games to become a “Supporting Partner” of the Tokyo 2020 Olympic Torch Relay.

This Summer Scotland is hosting three world class events. It is expected that around 80,000 fans will visit the East Lothian's stunning stretch of coastline when the Aberdeen Standard Investments Mens and Ladies Scottish Opens and The Scottish Senior Open will take place there over the next six weeks.

At the ongoing Africa Cup of Nations in Egypt, the visual imagery of  almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors deserve.

Aeroflot, Russia's flag carrier, has become FIBA’s Global Partner and the Official Airline of FIBA Basketball World Cup 2019. This summer Aeroflot and FIBA are taking the Basketball World Cup Trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA's flagship competition.

The International Olympic Committee (IOC) voted Monday to accept the joint bid by Milan and Cortina d'Ampezzo over the runner-up, Stockholm, Sweden to host the 2026 Winter Olympic Games and Paralympic Winter Games 2026.

The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.

The 1st UNWTO Sports Tourism Start-up Competition is launched with an aim to identify projects and innovations that can transform the sports tourism sector in the near future.

American sports will be in the spotlight in London this summer as more US athletes and events than ever before choose the UK capital as their second home. From NFL to Major League Baseball, World Cup Cricket to international tennis championships, heroes and heroines like Mookie Betts and Serena Williams will be embracing the London life in the next few months, in some of the top venues in the city.

New research from VisitBritain shows the power of the Premier League in driving inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years. Football is the number one sporting draw for international tourists to the UK with more than 800,000 international visitors going to a football match annually, spending £684 million during their time in the country.

The Tourism Authority of Thailand (TAT) Phuket Office recently organized the “Phuket Surf Fest 2019” to kick off the Phuket Surf Series 2019, scheduled from June to September, and promote tourism during the current Green Season.

The European football market is now worth a record €28.4 billion (£25.1bn), according to the 28th Annual Review of Football Finance from the Sports Business Group at Deloitte.