Sports Tourism

At the ongoing Africa Cup of Nations in Egypt, the visual imagery of  almost empty stadiums is a powerful narrative. But not the kind that African sports, African football, or corporate sponsors deserve.

Aeroflot, Russia's flag carrier, has become FIBA’s Global Partner and the Official Airline of FIBA Basketball World Cup 2019. This summer Aeroflot and FIBA are taking the Basketball World Cup Trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA's flagship competition.

The International Olympic Committee (IOC) voted Monday to accept the joint bid by Milan and Cortina d'Ampezzo over the runner-up, Stockholm, Sweden to host the 2026 Winter Olympic Games and Paralympic Winter Games 2026.

The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.

The 1st UNWTO Sports Tourism Start-up Competition is launched with an aim to identify projects and innovations that can transform the sports tourism sector in the near future.

American sports will be in the spotlight in London this summer as more US athletes and events than ever before choose the UK capital as their second home. From NFL to Major League Baseball, World Cup Cricket to international tennis championships, heroes and heroines like Mookie Betts and Serena Williams will be embracing the London life in the next few months, in some of the top venues in the city.

New research from VisitBritain shows the power of the Premier League in driving inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years. Football is the number one sporting draw for international tourists to the UK with more than 800,000 international visitors going to a football match annually, spending £684 million during their time in the country.

The Tourism Authority of Thailand (TAT) Phuket Office recently organized the “Phuket Surf Fest 2019” to kick off the Phuket Surf Series 2019, scheduled from June to September, and promote tourism during the current Green Season.

The European football market is now worth a record €28.4 billion (£25.1bn), according to the 28th Annual Review of Football Finance from the Sports Business Group at Deloitte.

The NFL has announced that Kansas City has been selected to host the 2023 NFL Draft.

SWISS announced that it will serve as Official Airline of the 2020 IIHF Ice Hockey World Championship, which will be held in Zurich and Lausanne, Switzerland from 8 to 24 May.

A huge 68 percent of global travelers have planned holidays around sporting events at least once and 47 percent of the travelers admitted to changing their holiday booking to make sure they don't miss a football match, according to a Football Travel Trends study.

Real Madrid have retaken the crown as the world’s most valuable football brand, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy.

ESPN is joining forces with Caesars Entertainment to bring the best in sports betting news and entertainment content to fans around the world.