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New Online Travel Shopping Trends

4,638 travelers in the U.S., U.K., Germany, India, Russia and Brazil are surveyed to identify trend-setting consumers' behavior and motivations when shopping for travel online and identifies their experience during the destination selection, shopping and booking processes.

The Amadeus-commissioned study, conducted by travel industry research authority PhoCusWright Inc., also details the key trends and predictions for how consumers want to be able to search for travel online in the future.


All consumers face frustrations during the destination, shopping and booking process, however, those in emerging markets are more frustrated than their developed counterparts. For example in the shopping process, 47% of U.S. travelers experience frustration online, compared to over 78% of Russian travelers. This is due to information overload and the lack of confidence that they are getting a good deal.

In the developed markets, nearly 50% of travelers had a particular place in mind, whereas in the emerging markets, it was only about a third of travelers.

Three in 10 travelers in Europe currently have no interest in using their mobile phones for travel-related activities, but U.S. consumers show levels of interest comparable to emerging markets for mobile features such as alerts, check-in, etc. Mobile device usage for travel is more than twice as common in emerging markets, most notably in India, where nearly 24% of travelers research destinations online on their phones.

For more information visit http://www.amadeus.com/travelagencies/x216783.html


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