Hong Kong International Airport partners with SITA to enhance customer services using beacon technology. SITA Lab, the technology research team for global IT provider SITA, has installed more than fifty beacons in Terminal 1 at Hong Kong International Airport. The trials of beacons will provide key information directly to passengers’ mobile devices, to further improve their journey through the airport.
Beacon technology triggers the display of location-relevant information on devices at the right time and in the right situation. With beacons, airports and airlines can provide passengers with indoor directions, walk times to gates, lounge access and alerts about boarding. Knowing where a passenger is before sending information enables more effective communication.
During the trial at Hong Kong International Airport, SITA is using best-in-class interactive maps to guide passengers along typical pathways between public transport points, check-in counters, immigration, Automated People Mover, boarding/arrival gates and baggage claim areas. These user-friendly maps display key information on passengers’ mobile phones or tablets, and the time it will take to get to the gate. They also provide information about shops, restaurants and retail offers.
Beacons can help reduce congestion and bottlenecks, improving the passenger flow in airports by giving passengers accurate and timely information. In turn, that leads to smoother boarding and more on-time departures. Providing way-finding information also means that passengers know how long it will take to get to the gate, increasing the time they spend in the retail area, which is good news for the airport’s tenants.