Menu

Brand USA launches GoUSA TV

  • Published by Ozgur Tore

go usa tvBrandUSA, the destination marketing organization for the United States, launched GoUSA TV, a first-of-its-kind connected TV network, featuring best-in-class created, curated and licensed video content to inspire, invite and welcome travelers to visit the USA.

As the go-to channel and definitive source to find real, authentic and on-demand video content about travel experiences in the USA, GoUSA TV will offer a rich library of single episode and episodic content that allows audiences to explore and experience the USA through short, medium and long-form videos. The service is now available on Roku, Apple TV and Amazon Fire TV in the United States and across the globe. In 2019, GoUSA TV will launch on Google Chromecast and leading platforms in China.

With many consumers tuning in to digital video and streaming TV in staggering numbers, Connected TV and Video on Demand (VOD) is a growing global phenomenon that represents a significant opportunity for BrandUSA to expand its storytelling platform and reach in key international markets. Per an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content. In particular, North AmericaLatin AmericaEurope and Asia-Pacific (led by JapanIndiaSouth KoreaChina and Australia) have all shown steady growth in VOD adoption. In its first year online GoUSA TV hopes to generate three million views.

GoUSA TV's debut comes as Brand USA prepares for the global premiere of America's Musical Journey, its second giant-screen film together with MacGillivray Freeman Films and global presenting sponsor, Expedia, Inc., on February 15, 2018. The channel illustrates another key pillar of the organization's digital screen strategy – mobile to giant screen and everything in between – to drive storytelling that is relevant, engaging and real – from quick, snackable content to immersive, lean in and lean back viewing moments.

GoUSA TV audiences will have access to a wide array of experiences across 4 different category and experience playlists. Initial categories include the Great Outdoors, Road Trips, Food & Drink, Culture & Events. Currently, GoUSA TV is in the process of enriching its programming content and will expand its library to feature more themes and formats, including series, films and live videos.

Booking.com
Advertisement
Advertisement

Most Read Technology news since July 1, 2017

Prev Next

Destinations

Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...