Menu

ANA launches a new virtual reality travel experience: Beyond Tokyo

  • Published by Ozgur Tore

Japan's ANA Holding in collaboration with US-Japan venture and corporate innovation firm World Innovation Lab (WiL), and The Soap Collective, a San Francisco-based VR creator launched a new virtual reality travel experience, Beyond Tokyo, in honor of the annual “Hachiko” Day on April 8th.

BeyondTokyo Screenshot

The experience pays homage to “Hachiko” - Japan’s most  legendary loyal dog - by reimagining his story in virtual reality, among showcasing other facets of Tokyo Japan.    

Beyond Tokyo is one of many exciting new projects to emerge from ANA HD’s ”JUST FLY initiative”, an incubation program in collaboration with WiL, to develop new concepts beyond ANA HD’s core airline business. “JUST FLY” is particularly focused on developing next generation travel, commerce, and lifestyle experiences. The initiative builds on ANA HD’s leading expertise in global travel and hospitality, and explores new opportunities leveraging the latest emerging technologies. With Beyond Tokyo, ANA HD’s goal is to develop new and innovative ways to explore the world, and to encourage more people to travel in reality after the virtual experience.

“ANA HD is all about connecting people” says Beyond Tokyo Project Director, Digital Design Lab, Yusaku Zach Osumi. “We are focused on exploring new ways to link people, beyond our core airline business, and to encourage more people to travel the world. Virtual reality presents unprecedented opportunities to connect people from different places and cultures, something that’s all the more important today. We challenged ourselves to create this new kind of travel experience, using high quality VR, to encourage more people around the world to experience Japan. We are delighted to have partnered with leading creators and channels in the VR community including World Innovation Lab, The Soap Collective, and HTC.” ANA HD will leverage their experience creating Beyond Tokyo and user insights gained to continue to develop innovative experiences that inspire people to travel more and learn about new cultures .

Beyond Tokyo is a new and different kind of VR travel experience. Users can explore the popular neighborhood of Shibuya in an immersive environment that showcases different points of interest via 360 videos, audio narration, pictures, and interactive storytelling - all from the comfort of their own home. They can feel the energy at the nexus of the famous Shibuya Crossing Scramble, join locals and unwind at an izakaya restaurant, check out fashion central Harajuku, experience the Zen at a Shinto shrine, uncover quirky urban legends, relive the heartwarming true story of Japan’s most legendary loyal dog, Hachikō, and more. It is a family-friendly experience for all ages, and for anyone who want to travel to Japan or simply learn about new cultures.

“We are thrilled to have such a new and different VR experience like Beyond Tokyo join our Viveport platform. It is with this kind of high quality and purposeful content suitable for all ages that we could help boost consumer interest in VR.” says Rikard Steiber, President of Viveport.

“We’re excited to be part of the creation of Beyond Tokyo, a collaborative partnership in the truest sense.” says Gen Isayama, CEO and Co-founder of WiL. “It’s a combination of ANA HD’s forward thinking vision of blazing the trail in creating a new, immersive way to travel, The Soap Collective’s creative and VR expertise, and WiL’s network of local insiders in Japan and advisors in the VR community in Silicon Valley. And we are excited to partner with HTC, a pioneer in VR globally. We look forward to more opportunities to collaborate with our corporate partners and startups across the globe in creating a new generation of experiences and services.”

Beyond Tokyo: www.beyondtokyovr.com

Booking.com
Advertisement
Advertisement

Most Read Technology news since Jan. 1, 2018

Prev Next

Destinations

Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...