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British Airways simplifies luggage check-in process with ViewTag

BA introduces digital luggage tag

British Airways customers will soon be able to take advantage of a simpler luggage check-in process through a partnership with ViewTag®. ViewTag is a re-usable, electronic bag tag that securely attaches to luggage allowing customers to take more control of their journey by tagging their own bags before they arrive at the airport.

ViewTag is equipped with radio frequency identification (RFID), Bluetooth Low Energy (BLE), and a digital display that shows the same flight information as traditional paper-based bag tags.

Using the British Airways mobile app, passengers can check-in to get their boarding pass and synchronize that information to their electronic bag tag with a Bluetooth LE connection using their smart phone.

Richard Warther, CEO at ViewTag adds, "By allowing passengers to transfer their information digitally before they arrive at the airport, check-in is reduced to a matter of seconds."

Customers of British Airways can purchase their Tag (ViewTag) here

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