Accor & Sabre to Create A New Platform for the Global Hospitality Industry
- Özgür Töre
Sabre Corporation and Accor announced that they intend to create the first unified central reservation (CR) and property management (PM) platform for the global hospitality industry.
In collaboration with Accor, Sabre intends to develop a new full service property management capability and enrich its existing central reservation and limited service property management systems. These capabilities will combine within a new unified cloud-native, highly-flexible platform that will be built for and available to hoteliers across all property classes and geographic regions.
In this context, Accor would be Sabre's newest enterprise hospitality customer, adopting Sabre's industry-leading SynXis Central Reservation System and, ultimately, the new global technology platform for all its hospitality brands and geographies.
"We are thrilled to be collaborating with Accor and look forward to redefining the guest experience together. We know our customers have historically had limited options in this area, and we are taking the lead to deliver the solutions that hoteliers have repeatedly told us they both want and need," said Sean Menke, president and CEO of Sabre Corporation. "Once developed, this offering will power a new generation of retailing, distribution and fulfillment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalized services to their guests around the world."
With a diverse portfolio of brands from luxury to economy and over 50 years of experience in the industry, Accor offers a unique perspective on what guests want and hotels need.
"Sabre shares our vision of a future where hoteliers are able to offer guests an unforgettable, personalized experience that goes beyond simply being a place or service," said Sébastien Bazin, Chairman and CEO for Accor. "Partners like Sabre are essential to helping us effectively leverage existing and new technology to further accelerate our net supply growth and lower costs for our hotel owners as well as for the Group."
This initiative underscores Accor's long-term strategy and global ambition to invest in technological innovations to assure operational excellence, efficiency, savings and agility to their owners.
"For Accor, the new technology will bring an opportunity to further and significantly enhance the Group's core business activities including hotel distribution, guest recognition and owner relationships," said Gilles de Richemond, Chief Information Officer, Accor.
"We expect that the unified CR/PM platform will allow Sabre to better meet the needs of enterprise hoteliers and will significantly increase the company's ability to grow its footprint in the global enterprise hotel segment," shared Justin Ricketts, President, Sabre Hospitality Solutions. "Sabre's vision to create a new marketplace for personalized travel relies on its technology strategy and bold investments for the future."
Today's announcement demonstrates Sabre's commitment to help hoteliers operate more efficiently, increase revenue and offer personalized traveler experiences, further positioning Sabre as the platform at the center of the business of travel.