Access to the world’s most coveted sporting and entertainment events for guests from China is being made easier with the launch of MVIP in China.
With unprecedented VIP packages to a long list of global events including the US Open Golf, New York Fashion Week, the Kentucky Derby, the World Cup in Brazil, and high-profile NBA and English Premier League games, MVIP is now offering the opportunity for Chinese fans to get up close and personal with the world’s biggest stars in sports and entertainment.
MVIP creates tailor-made hospitality experiences offering full audience involvement that fit to the exact needs of its guests, and that are specifically crafted for a Chinese audience. From world class hospitality with professional Chinese hosts and meet-and-greets with top players, to private shopping experiences at luxury retailers, MVIP has exclusive experience packages curated to each guest’s tastes.
Each individual experience is customized from MVIP’s selection of premium packages and bespoke itineraries. MVIP ensures that its guests have experiences they will remember for a lifetime, and this can include assistance in booking private tours, first class travel and accommodation, plus exclusive shopping, lifestyle, and cultural experiences.
“We created MVIP to make it easier for Chinese travelers to enjoy the finest global sports and entertainment experiences, and get more out of a trip overseas,” says MVIP Co-Founder John Cox. “It’s hard to organize end-to-end trips from China to the experiences we can offer and most people wouldn’t know where to start looking. With our network of partners, we are able offer a simple one-stop-shop solution for people in China wanting a truly unforgettable trip.”
In the world of entertainment, fashion and celebrities, MVIP offers experiences that enable guests to rub shoulders with the biggest names in Hollywood and the world of fashion. Chinese guests can now experience front-row seating at New York Fashion Week or enjoy a private encounter with music stars at the world’s most famed music award shows.
The Dream Liverpool Football Experience is one of MVIP’s signature experiences, on offer from August to May during the English Premier League Football season. This includes exclusive behind-the-scenes tours of Anfield Stadium, five-star hospitality in a private box, premium seating, and a chance to meet Liverpool stars and legends. A Chinese host ensures guests are looked after from the moment they leave the hotel until after they return with pitch-side photos and autographed souvenirs. Away from the match, MVIP can arrange for a round of golf at Royal Liverpool Golf Club, site of this year’s British Open Championship, or a private shopping experience at some of London’s most prestigious luxury stores.
MVIPs most popular packages surround regular season games in the NBA, the English Premier League and Europe’s showcase football leagues. “Franchises and clubs in the NBA and across European football are looking for deeper engagement with their growing fan bases,” says John Cox. “So it’s a two-way win for both the organizations and their fans.”
This commitment from clubs to a Chinese fan base manifests itself in premium hospitality access available at the likes of Manchester United, Arsenal, Liverpool, FC Barcelona, Inter Milan, Paris St Germain and Real Madrid. While guests can get VIP seats to see the LA Lakers, Miami Heat, Chicago Bulls, Boston Celtics, New York Knicks and Houston Rockets.
“From a sports perspective, international sports like the NBA and the English Premier League have really boomed in China over the last five years. But while audiences on television and social media grow by the minute, there are still challenges to see the games in the flesh,” says John Cox. “We recognize that this may be a once-in-a-lifetime experience for our guests and we pride ourselves on ensuring that it’s an enjoyable experience that will never be forgotten – and an experience that can be taken home with them.”