European tourism has continued to grow robustly throughout 2014 and has proved resilient to headwinds.
Germany, the European tourism powerhouse, is expected to reach all-time records in outbound travel in 2014.
Europe’s large destination markets; Spain and Turkey are still receiving strong support from Germany. These two countries typically enjoy a large share of German outbound to European markets with each welcoming 9.9m and 4.8m German visitors.
On the other hand, Latvia also continues to be a key recipient of German visits enjoying 43.6% and 34.3% YTD growth in visits and overnights respectively. This growth has been supported by low-cost airline, Wizz Air’s addition of two new routes between Latvia and Germany, now flying twice weekly to Dortmund and Hamburg. Lithuania has also enjoyed strong arrivals and overnights growth from Germany, particularly the former which grew by 14.3% based on data to July. However, with only 172,000 visits from Germany in 2013, this says little about any notable trends from Germany.
Cyprus suffered a marked fall in arrivals from Germany to the tune of 19.7%, consistent with a longer run trend, however the summer months have mitigated these losses somewhat; YTD to May had arrivals to Cyprus from Germany falling by 27.7%, and with one more summer month yet to be released, there could be further reprieve on the horizon.
Visits and overnights to Slovakia have also fallen out of favour with the German traveller, by 11.0% and 12.5% respectively. And as one of Europe’s larger source markets, this goes a large way towards explaining Slovakia’s sub-par performance.