The San Francisco Travel Association reports that tourism in the city and county had another record-breaking year in 2016. San Francisco’s tourism industry continues its record breaking growth. 2016 is the seventh consecutive year of record-breaking growth.
San Francisco welcomed a total of 25.1 million visitors in 2016, an increase of 2.3 percent from 2015. In 2016, the 25.1 million visitors brought $9.69 billion in spending to San Francisco, up by 3.3 percent from 2015.
Of the 25.1 million people who visited the city last year, 10.4 million were overnight visitors and 14.7 million visited for the day, with both figures increasing by 2.3 percent. Overnight visitors spent $7.77 billion (86.8 percent of all visitor spending), up 3.4 percent over the previous year. Day visitors spent $1.18 billion (13.2 percent of visitor spending), up 3.5 percent from 2015. Total direct spending by visitors was $8.9 billion. Convention/meeting direct spending is estimated at $754 million.
Overnight visitors from the United States totaled 7.5 million (72 percent of all overnight visitors) and spent $2.9 billion (38 percent of all overnight guest spending). Domestic overnight visitor volume increased 2.5 percent and their spending increased 4.8 percent over 2016.
International overnight visitors totaled 2.94 million (18 percent of overnight visitors) and spent $4.78 billion (61.5 percent of all overnight spending). International visitor volume increased 1.7 percent and their spending increased 2.6 percent over 2016. The largest overseas markets were China (478,000 visitors), the United Kingdom (353,000 visitors) and Germany (273,000 visitors). The fastest growing overseas markets were China, South Korea and India with 47,170, 15,220 and 12,070 more visitors respectively.
More detailed data and forecasts for 2017 and 2018 will be released at the 2017 Marketing Conference on March 2 at the Ritz-Carlton San Francisco.