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Top Reasons to visit Scotland

edinburghA trip to Scotland could be one of the most memorable travel experiences that you may ever have. According to a survey 78% of travelers strongly agreed that Scotland was a country worth visiting more than once.

VisitScotland Expo unveiled the findings of its most extensive ever visitor survey. Nearly a quarter (23%) of the 12,000 visitors polled said ‘getting away from it all’ was one of the main reasons they enjoyed holidaying in Scotland. This figure rose to 29% among those living here.

Unsurprisingly, the scenery and landscape was the most popular reason to visit, with 50% of those polled citing Scotland’s vistas. History and culture (33%) was second on the list, while a desire to return after previously visiting Scotland (24%) was third. Popular culture continues to inspire, with 1 in 10 indicating they were prompted to book a trip to Scotland by a film or television show.

Here are some more findings from the survey:

  • 75% are likely to highly recommend Scotland as a holiday or short-break destination
  • 70% scored their Scotland experience as nine or ten out of ten, with 46% rating it 10/10
  • 65% strongly agreed that they were made to feel really welcome in Scotland
  • 68% of visitors use smartphones to find out information while in Scotland





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