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Study reveals habits of Americans traveling abroad

A new research studies the views and habits of over 16.000 American international air travelers. The results provide unique insights about Americans and how they plan and spend their money for traveling abroad.

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Research consultancy BDRC's Global Passenger Study reveals that American international air passengers, in comparison to their European, Asian and Latin American counterparts, are more likely to plan their trip in advance to know what to expect and are less interested in traveling independently (i.e. discovering things 'at their own pace').  Further, American leisure travelers spend more money on international vacations and stay more nights away than travelers from other regions. When visiting international destinations, Americans are keen to experience the local culture but also want to make sure they 'check off' the main tourist sites. 

Other key highlights include:

  • Among the sample of more than 2,000 American international travelers, an overwhelming majority (72%) are traveling by air for leisure.
  • These travelers take an average of 4 leisure trips abroad per year, and spend 28 nights in hotels.
  • Americans have the highest proportion of Boomers (a group with potentially greater travel flexibility than other demographics) traveling via air internationally.
  • When traveling abroad, Americans' hotel tier preference is for Upper Midscale accommodation (78%) followed by 45% opting for Luxury and 45% opting for Midscale.
  • Demonstrating the disruptive growth of the 'home sharing' sector, 39% of US travelers surveyed have stayed at a home share property abroad (Airbnb, VRBO, etc.) in the past year.
  • In terms of airlines, most Americans are choosing to fly internationally on Delta, followed by American Airlines and United.

"These results demonstrate that US travelers are more likely to want organized travel, seeking assistance in planning to avoid 'surprises' on the trip," said Matthew Petrie, President, BDRC Americas. "This desire to avoid the potential pitfalls of international travel is good news for travel companies and the growing 'custom travel' sector."





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