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Most Popular Holiday Destinations for British in 2018

An annual survey of British holidaymakers revealed the most popular holiday destinations in 2018.

According to survey results revealed at World Travel Market London, British’s top holiday destination is home. almost a third (27%) said they had holidayed in the UK, England, Wales or Scotland over the last year, beating perennial continental favorite Spain (18%) into second place.

The top five destinations for British holidaymakers were completed by the USA (12%), Italy (9%) and France (8%), with all five destinations remaining in the same positions as last year.

The last 12 months have seen holidays in Britain soar alongside temperatures in the country, but despite 2018 being the joint hottest summer since records began, only 14 percent of those who answered ‘yes’ when asked if they would holiday in Britain in 2019 said the good weather played a part in the booking.

Impending Brexit may be playing a role in people’s 2019 holiday decisions according to the poll: 42% of those asked said they thought Brexit would impact their holiday choices for next year, while almost a third (31%) expressed worries over holidaying in the EU after Brexit Day on March 29, 2019. Almost half of those asked (47%) meanwhile believed holidays will be more expensive in a post-Brexit world, while the potential need for a post-Brexit EU visa for British travelers also proved to be worrying according to the survey. Almost six in ten (58%) said they would reconsider traveling to the EU if they had to pay for a visa.

Potential fears over Brexit may also be influencing British travelers thoughts when it comes to their holidays in 2019 and beyond. When asked which destinations they would like to visit in future, perennial favorites Italy (57%), Greece (47%) and the USA (44) took the top three positions, with the more exotic Japan (32%) and Cuba (23%) making the number 4 and 5.

World Travel Market London’s Paul Nelson said: “It seems as though the staycation will not go away with the UK again being the number one holiday destination for British travelers. With the other top-five countries remaining the same, it may be assumed we have a holidaymaking public that is largely conservative in its choice of holiday destinations, but Brexit may change that as traditional European favorites are losing ground to further-flung places such as Japan and Cuba.”

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