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Hertz and AAA Extend Partnership

Hertz and AAA

Hertz and AAA, one of North America's largest and most trusted membership organizations serving over 56 million U.S. members, have extended their exclusive, 45-year relationship with the signing of a new five-year agreement.

The relationship, which commenced in 1978 and is one of Hertz and AAA's most longstanding, provides AAA members with a comprehensive suite of car rental benefits, discounted rates, and other exclusive perks which include:

  • Everyday savings off the base rate rental
  • No charge for additional drivers who are also AAA members
  • Free use of one child, infant or booster seat
  • Young renter fee waived for members ages 20-24
  • Access to Hertz Gold Plus Rewards® loyalty program, which offers additional and exclusive benefits

Hertz and AAA will continue to elevate this partnership over the next five years by creating opportunities to align on strategic initiatives, developing contemporary services and technologies, and identifying new ways to exceed member satisfaction.  

"We are proud to continue our longstanding partnership with AAA, providing members with an unparalleled suite of benefits and savings when renting from Hertz," said Stephen Scherr, Hertz CEO.

"It's thrilling for two pioneering brands, both in travel and automotive, to continue our mutual commitment to delivering superior service."

In addition to the already robust benefits offered to members, AAA is also aligned with Hertz's commitment to electric vehicles (EVs); particularly its investment to create one of the largest EV rental fleets in the world. EVs are a top priority for AAA as it continues to expand its body of related research to understand consumer opinion, vehicle functionality, and other areas of interest. As the popularity of electric vehicles grows, AAA believes working with Hertz is another step toward expanding consumer adoption for EVs.

"Hertz is one of AAA's only exclusive relationships, and there's a reason for that," said Marshall Doney, president, and CEO, AAA.

"They consistently deliver exceptional value to our members while keeping an eye on consumer trends and evolving their offerings to match those needs."

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