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Turkiye Sees Surge in Tourism Revenue and Visitor Numbers in Q1

Turkey’s tourism revenue has risen by 5.4% in the first quarter of the year, reaching $8.784 billion compared to the same period last year. This increase was partly driven by expenditures from Turkish residents living abroad, who contributed 21% to the total tourism income.

During this period, personal spending accounted for $7.775 billion of the revenue, while package tours contributed $1.009 billion. The rise in revenue coincides with a 10.1% increase in visitor numbers, totaling 9.01 million people departing from Turkey.

Of these visitors, 21.6%, or approximately 1.942 million, were Turkish citizens residing abroad. The average overnight expenditure for these visitors was $93, while Turkish residents abroad spent an average of $64 per night.

The largest portion of tourism revenue was spent on food and beverage, accounting for 22.6%, followed by international transport at 16.7%, and package tour expenses at 11.5%. Compared to the previous year, spending on food and beverage grew by 2.8%, international transport by 11.8%, and package tours by 19.4%.

Visits to relatives and friends ranked as the second most common reason for travel at 31.3%, with shopping being the third at 9.6%. Among Turkish residents living abroad, 73.6% visited Turkey primarily to see family and friends.

Additionally, the tourism expenditure of Turkish residents traveling abroad increased by 11.3% to $1.779 billion. This figure included $1.444 billion in personal expenses and $335 million in package tour costs.

The number of Turkish citizens traveling abroad in the first quarter rose by 18.4% year-over-year to 2.449 million people. These travelers spent an average of $727 per person.

9 Million Visited Turkiye in Q1 2024

In the first quarter of 2024, Turkey witnessed a significant increase in tourist arrivals, with numbers up by 16.68% compared to the same period in 2023.

According to preliminary data from the General Directorate of Security and the Turkish Statistical Institute, the number of visitors to the country from January to March 2024 reached 9,067,715.

In March 2024, Turkiye experienced a 15.65% increase in foreign visitor arrivals compared to the same month last year. According to temporary data from the General Directorate of Security, the number of foreign visitors in March 2024 reached 2,701,244, of which 33,490 (1.24%) were day-trippers.

Furthermore, from January to March 2024, Turkiye saw a 13.37% increase in foreign visitors compared to the same period in 2023. During the first quarter of 2024, the total number of foreign visitors rose to 7,042,850, with 56,941 (0.81%) of these being day-trippers. This growth highlights Turkiye’s continued appeal as a travel destination.

Distribution of Foreign Visitors to Turkiye by Year and Month
YEARS% CHANGE
MONTHS2022202320242023/20222024/2023
JANUARY1 281 6662 005 9672 047 02756.512.05
FEBRUARY1 541 3931 870 4142 294 57921.3522.68
MARCH2 079 5652 335 7282 701 24412.3215.65
APRIL2 574 4233 321 82429.03
MAY3 873 2124 500 24216.19
JUNE5 014 8215 584 02111.35
JULY6 664 9707 148 0447.25
AUGUST6 304 7706 660 7005.65
SEPTEMBER5 475 4535 786 0275.67
OCTOBER4 803 1984 987 1123.83
NOVEMBER2 551 4832 525 345-1.02
DECEMBER2 399 4412 483 7563.51
TOTAL44 564 39549 209 18010.42
3 MONTHS TOTAL4 902 6246 212 1097 042 85026.7113.37

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