SWISS is the new official airline of Swiss Ice Hockey, the umbrella organization for ice hockey in Switzerland. As partner to the national ice hockey teams, SWISS will provide flights abroad and related services for an initial two-year period.
“We are delighted to have this opportunity to reinforce our involvement in Swiss sport, and to be able to provide immediate travel assistance to Swiss Ice Hockey and the Swiss national teams,” says Bernhard Christen, Head of Marketing at SWISS. “As The Airline of Switzerland, we aim to enjoy a close relationship with the Swiss people and be involved in the major emotional highlights on the Swiss sports scene.”
“We are proud and delighted to have such a top brand as SWISS on board as a partner,” adds Florian Kohler, CEO of Swiss Ice Hockey. “SWISS is a byword for Swiss quality in the air. And Swiss Ice Hockey is the same on ice. So SWISS is an ideal addition to our partner portfolio.”
SWISS is already involved in ice hockey at a local level, including lending its name to the SWISS Arena in Kloten. The airline further supports major international sports events in Switzerland such as the Lauberhorn Ski Races in Wengen, golf’s Omega European Masters in Crans-Montana and the Weltklasse athletics meeting in Zurich. SWISS launched its involvement in Swiss sport at a national level last month, and is also proud to be the official airline to the Swiss handball team.