Georama and Pure Michigan have partnered to create create a groundbreaking destination marketing campaign, Pure Michigan LIVE, which showcases the state of Michigan to the world with live, interactive tours. The campaign offers live, interactive tours of some of the most desirable tourist destinations in the state.
The campaign’s first tour took place in June on historic Mackinac Island, and tallied in at more than 3,500 users who tuned in live from 22 countries and six continents. The second tour took place on July 17 at the Detroit Zoo featuring a variety of exciting animals and exhibits. Tom Daldin, host of PBS show Under the Radar Michigan, was the tour guide as viewers virtually explored the zoo in real-time.
Georama’s platform allowed for two-way interaction between Daldin and audiences, making for a highly personalized experience with one of Michigan’s most celebrated hosts. Viewers were able to ask questions and offer suggestions, while Daldin responded and reacted to participants’ comments in real-time. Daldin was equipped with a GoPro camera and Georama's specialized technology that combined multiple cellular and Wi-Fi networks, enabling him to share his point of view and experiences in a stable HD live stream.
“Our technology enables a new form of destination marketing that is authentic, engaging and personalized,” said Nihal Advani, founder and CEO of Georama. “What better way to inspire prospective travelers than giving them a real-time and interactive preview of one of Detroit’s most exciting attractions.”
Pure Michigan is the first tourism office on the continent to use Georama’s technology to enable this new form of destination marketing. Dates for upcoming tours throughout the state will be announced in the near future.
For more information about Georama, visit georama.com.