Etihad Airways has joined forces with Paramount Pictures to commemorate the release of the greatly anticipated film Mission: Impossible – Dead Reckoning Part One.
This action-packed movie, written and directed by Christopher McQuarrie, is the latest addition to the thrilling franchise and is set to debut worldwide on the 12th of July. One of the movie’s filming locations is Abu Dhabi, which is also home to Etihad Airways.
In the most recent movie trailer, you can get a sneak peek of the renowned sand-dunes in the Liwa desert, as well as Midfield Terminal – a highly anticipated new terminal that will be Abu Dhabi’s flagship airport and the future headquarters of Etihad.
Starting from June until August, passengers traveling in the First and Business cabins of Etihad Airways will be able to enjoy a cinema-style Movie Snacks menu and indulge in mocktails that follow the movie theme, including Mission Accomplished, Undercover Sipper, Secret Agent, and Thyme’s Up. All passengers aboard Etihad flights will be able to enjoy a range of Mission: Impossible content as part of the inflight entertainment package.
Besides the onboard experience, Etihad is set to celebrate the release of the film with an exclusive co-branded marketing campaign, showcasing custom-made content and flight specials featuring self-destructing offers, enabling fans worldwide to enjoy a theme-based travel experience.
Later in the year, Etihad passengers will also have access to a dedicated Mission: Impossible channel on E-BOX, the airline’s inflight entertainment service. This channel will offer guests access to all seven titles of the Mission Impossible series, along with insider footage and additional behind-the-scenes content.
Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways, said: “The Mission Impossible blockbusters are a phenomenal series and we’re incredibly proud to partner with Paramount Pictures to showcase Etihad and Abu Dhabi to the world. We are thrilled to be able to give millions of guests the opportunity to enjoy the Mission Impossible films during their Etihad flight and to showcase the film across our global network.”
Irene Trachtenberg, SVP, Worldwide Marketing & Partnerships, Paramount Pictures, commented: “We are happy to partner with Etihad and to shoot in Abu Dhabi once again. Having Etihad aircraft and cabin crew authentically in the movie celebrates our appreciation of the warm welcome Abu Dhabi gave to our production. Our partnership with Etihad will help to reach Mission: Impossible fans globally as they can watch the previous Mission: Impossible movies on the inflight entertainment as they fly to, from or through Abu Dhabi on their own missions.”
The UAE has been selected as a film location for the third time for the Mission Impossible movie franchise. In 2011, the first of the franchise, Mission Impossible: Ghost Protocol, was filmed in the country. Abu Dhabi has now become a popular choice for movie makers, attracting Hollywood blockbusters and independent filmmakers worldwide. The Abu Dhabi Film Commission has played a significant role in boosting the film industry in the region by investing in cutting-edge production facilities and infrastructure.
Abu Dhabi is renowned for its varied landscapes, providing cinematic backdrops ranging from the towering skyline filled with skyscrapers to the vast expanse of deserts and sand dunes, which is prominently featured in the trailer of Mission: Impossible – Dead Reckoning Part One.
