ANA will be offering Japanese sake service on international flights in Economy Class, in addition to existing sake service in First Class, Business Class and Premium Economy. By expanding the service to passengers in Economy Class, the carrier cordially offers more passengers an opportunity to enjoy the rich flavors of this delicious beverage, while also contributing to the promotion of Japan’s proud sake culture both overseas and domestically.
“Sake is popular in Japan and in many countries around the world. In recent years, many of our passengers have been asking us to serve sake in Economy Class,” said Yuzo Hara, Vice President of Products & Services Strategy, ANA. “The number of international visitors to Japan is increasing, and this trend is expected to continue, as Japan hosts a number of international events such as the Olympic and Paralympic Games in Tokyo in 2020. Being Japan’s only 5-tar airline, we want to give all our passengers around the world the opportunity to try quality sake. We hope that our passengers will pair the sake with their meals on board ANA flights, for a full Japanese gastronomic experience. The Ichinokura brewery is famous for carefully brewing high-quality sake using a blend of tradition mixed with innovation, which are two of the values we share at ANA.”
Service Outline
Class of service: served in Economy Class on all ANA international flights
Brand: Ichinokura Tokubetsu Junmai Sake Dry
This sake is brewed from Sasanishiki and Kura no Hana, two varieties of rice from Miyagi Prefecture, the home of Ichinokura. A fine balance of the soft umami (savory) flavors of the rice is captured in the deep taste of this high-quality sake, which is brewed with meticulous care by the craftspeople of Ichinokura as they maintain their long-standing customs and traditional approach to sake brewing.
The sake is branded with an original ANA label, designed to portray a soothing in-flight experience above the clouds.
About Ichinokura brewery:
The company was founded in 1973 through the merger and incorporation of four of the oldest breweries in Miyagi Prefecture, Japan.
All of the brewery‟s sake is handmade with local rice by skilled craftspeople, who continually produce high quality beverages through a combination of tradition and innovation.
Ichinokura brewery‟s goals are “to become Japan‟s best creator of good sake”, “to create unique products that stand apart from other sake breweries”, and “to bring the four founding breweries together as one”.
