Hard Rock International has launched its highly anticipated hotel, REVERB by Hard Rock® Hamburg, marking the brand’s first opening in Europe.
This unique hotel brand aims to serve as an energetic cultural hub for music fans, locals, and travelers.
Located within the historic St. Pauli Bunker, the hotel is situated in a vibrant neighborhood renowned for its bustling port, remarkable architecture, and rich cultural scene.
John Rees, Senior Vice President of Hotel Operations at Hard Rock International, expressed his excitement about the launch: “Our guiding principle in developing REVERB by Hard Rock was to encourage socializing and provide a variety of spaces for guests to fully express themselves. Today’s travelers seek opportunities to connect with others and immerse themselves in diverse experiences. Following the success of our first REVERB in Atlanta, we are thrilled that Hamburg is now home to our first European REVERB hotel.”
Managed by the Hamburg-based RIMC Hotels & Resorts, REVERB by Hard Rock® Hamburg features 134 rooms and suites, complete with modern design, traveler-friendly integrated technology, and programming that incorporates local music, food, and lifestyle elements. The property boasts Hamburg’s largest public rooftop garden, a live music hall, and various culinary options.
Marek N. Riegger, CEO of RIMC, highlighted the unique nature of the project: “Working with Hard Rock on REVERB is incomparable to any other hotel and gastronomy project in the world. Its distinctive food and beverage offerings, spectacular décor, and architecture are sure to delight travelers and locals alike.”
REVERB by Hard Rock® Hamburg is committed to environmental sustainability, incorporating 4,700 shrubs and 16,000 perennials on the property, creating 10,000 m² of green and communal areas with the help of environmental scientists. This makes it an international flagship project for climate adaptation in large cities.
The hotel’s amenities include a range of King, Double Queen, and Roadie Bunk Rooms, all featuring stylish furnishings, plush bedding, fan-inspired artwork, and premium toiletries. Guests can enjoy stunning views of Hamburg’s cityscape or harbor from select rooms and suites.
REVERB by Hard Rock® Hamburg also offers several on-site dining options:
- Constant Grind: A cozy bakery and coffee shop combining self-service with regional treats.
- KARO&PAUL by Frank Rosin: An international culinary fusion restaurant with live music and modern drinks.
- La Sala: The main restaurant serving breakfast, brunch, lunch, and dinner, with a focus on family-style meals and live entertainment.
- Green Beanie: An urban garden rooftop venue offering quick, seasonal food and drinks from a pop-up container.
- Rock Shop®: Featuring Hard Rock® music-inspired clothing and merchandise, including local and seasonal collections.
The hotel also houses the Georg-Elser-Hall, a three-field hall for concerts, cultural events, and school sports, with a capacity for 2,200 people. Additionally, REVERB by Hard Rock® Hamburg provides affordable accommodation for artists, with three 40 m² furnished guest apartments available for booking through Hamburg’s cultural institutions.
With room rates starting at €160 per night, REVERB by Hard Rock® Hamburg is set to become a dynamic addition to the city’s hospitality and cultural landscape, offering guests an unforgettable experience.
