Holiday travelers are shaking up their travel plans this year, choosing less traditional destinations for their Christmas and New Year getaways.
According to a new report from eDreams, several unexpected cities have seen a surge in demand, with booking increases as high as 119% compared to 2023. The shift in traveler preferences highlights a growing appetite for fresh experiences and new adventures over the festive season.
Data from eDreams, one of Europe’s largest online travel agencies, shows significant changes in booking trends for both the week of Christmas and New Year’s Eve. While classic holiday destinations like Paris, London, and Rome remain firm favorites, new contenders are making a splash. Travelers are bypassing traditional routes and opting for more dynamic, vibrant, and culturally rich destinations.
Where Are Travelers Headed This Year?
For the week of Christmas, one standout city has seen a 110% increase in bookings — a tropical escape that offers sun, sea, and luxury all in one. Another destination, known for its blend of history and modernity, has recorded a 72% surge in demand, capturing the attention of travelers seeking a cultural twist to their holiday celebrations. And for New Year’s Eve, a renowned fashion capital has emerged as a must-visit spot, with bookings soaring by 119% compared to last year.
These locations reflect a broader shift in traveler behavior, where holidaymakers are prioritizing unique experiences, cultural immersion, and iconic celebrations over the traditional “holiday market” destinations of the past.
The Fastest-Growing Christmas Destinations of 2024
- Miami, USA: This sunny escape has seen a staggering 110% increase in bookings compared to Christmas 2023. Known for its warm weather, beaches, and lively nightlife, Miami is the perfect antidote to a cold winter. With world-class dining, festive events, and iconic neighborhoods like South Beach, it’s no wonder this Florida hotspot is topping travel lists.
- Istanbul, Turkey: Combining East and West, Istanbul is attracting travelers looking for something extraordinary this Christmas. Bookings for Istanbul have risen by 72% compared to last year. With its scenic Bosphorus views, lively bazaars, and warm hospitality, this cultural gem is enticing more visitors than ever before.
- Milan, Italy: For New Year’s Eve, Milan takes center stage with a 119% increase in bookings. Italy’s fashion and design capital has become a top pick for ringing in the New Year in style. From exclusive parties to grand fireworks displays, the city offers a glamorous way to celebrate. With its famous shopping streets, Michelin-starred restaurants, and an unbeatable arts scene, Milan promises a sophisticated start to 2025.
Other rising European hotspots for Christmas include Nantes, France (+54%), Dusseldorf, Germany (+45%), and Bucharest, Romania (+27%), each experiencing noticeable spikes in bookings.
European Travelers Choose Spain for the Holidays
Interestingly, while Spaniards are exploring destinations abroad, European travelers are flocking to Spain. France, Germany, and Italy are the biggest source markets, with tourists from these countries leading the charge to Spain for Christmas holidays. According to the report, French travelers account for 22% of total holiday bookings to Spain, followed by Germans (21%) and Italians (14%). This two-way travel flow underscores Spain’s enduring appeal as a winter holiday destination.
Spanish cities such as Madrid, Tenerife, Barcelona, and Bilbao have all secured spots among the top 10 most in-demand Christmas destinations. Domestic tourism is also booming, with La Coruña seeing a 32% increase in bookings for the festive period.
Why Travelers Are Switching Destinations This Year
Several factors are driving this shift in travel behavior. Many travelers are seeking fresh experiences after years of visiting the same locations. For some, the warm beaches of Miami offer a break from winter chills, while others are drawn to Istanbul’s blend of rich history and vibrant nightlife. Milan’s cosmopolitan charm and world-famous New Year’s Eve celebrations make it a natural choice for travelers seeking a glamorous start to 2025.
The availability of affordable flights and flexible booking policies is also encouraging people to explore newer destinations. With airlines offering attractive deals and flexible cancellations, travelers feel more confident exploring less traditional spots.
Meanwhile, as more travelers prioritize meaningful experiences, cultural exploration, and unique celebrations, it’s clear that sunny escapes, cultural capitals, and fashion hubs are all having a moment this year. The rise in bookings for places like Miami, Milan, and Istanbul indicates a growing trend toward experiential travel.
Classic Favorites Still Hold Their Ground
While new destinations are surging in popularity, traditional holiday favorites aren’t losing their appeal. Paris, London, and Rome remain the top three most popular Christmas and New Year destinations for Spanish travelers. Other top picks include Amsterdam, Brussels, and Prague, which continue to attract holidaymakers with their festive markets, iconic landmarks, and magical winter scenery.
These classic destinations offer familiar holiday charm, drawing in those who want to enjoy traditional Christmas experiences like festive lights, Christmas markets, and scenic city tours. They remain strong competitors, even as newer destinations rise in the rankings.
What’s Next for Christmas Travel?
As 2024 comes to a close, eDreams’ data highlights a growing trend toward experiential, off-the-beaten-path destinations. From the sunny shores of Miami to the stylish streets of Milan, travelers are embracing more adventurous and diverse holiday plans. Booking trends show that travelers are looking for a blend of leisure, discovery, and luxury as they close out the year.
With the rise of bookings for unexpected destinations like Istanbul and Nantes, it’s clear that travelers are looking for fresh ways to celebrate the holiday season. These shifts point to a larger trend where people are willing to try new destinations and embrace cultural discovery, rather than simply revisiting the same holiday hotspots year after year.
If you’re looking for a fresh take on your Christmas or New Year’s trip, forget the usual spots. The vibrant streets of Milan, the sunlit beaches of Miami, and the magical alleys of Istanbul are calling.
