Marella Cruises, TUI’s UK cruise line, has unveiled the world’s first PJkini, a stylish hybrid outfit designed to take holidaymakers seamlessly from cabin to pool to restaurant in one easy, effortless look, encouraging Brits to embrace guilt-free relaxation while on holiday.
The launch comes as new research, conducted by Marella Cruises, reveals the average Brit experiences feelings of guilt eight times a month, with four in 10 (39%) admitting they feel bad simply for having some ‘me’ time.
With all this guilt, it’s no surprise that 69% admit they struggle to properly switch off, spending just 67 minutes a week relaxing. Meanwhile, 86% say they regularly feel guilty about sitting down to relax when there are other things they could be doing.
The nation’s collective guilt and stress don’t end there though – almost two thirds (61%) admit they struggle to fully relax on holiday, even when sunbathing on a lounger.
To encourage guilt-free relaxation on holiday, Marella Cruises has designed the ultimate one-stop outfit solution. The world’s first PJkini removes decision fatigue and encourages guests to fully switch off – without a hint of guilt.
With Marella Cruises, every aspect of your holiday is taken care of. Offering all-inclusive cruise holidays with full end-to-end service – including flights, cabins, entertainment, food and drinks, trips, and transfers – Marella Cruises also provides regional flying from over 20 UK airports, alongside a range of cruise-and-stay options, making switching off effortless from start to finish.
Styled by Denise van Outen, who returns this year as Marella Cruises’ Chief Chill-Out Officer, this lazy hack champions a more relaxed approach to holidays and encourages Brits to ditch the guilt and embrace doing absolutely nothing during a well-deserved break.
Denise van Outen says: “I’m absolutely thrilled to be back as Marella Cruises’ Chief Chill-Out Officer. I’ve always loved holidays and everything they’re meant to be about – switching off, having fun and properly relaxing – so I know just how hard it can be for Brits to actually do that without feeling guilty. That’s why I love the PJkini. As the world’s first swimwear-meets-nightwear hybrid, it’s the ultimate lazy hack for anyone who wants to maximise relaxation from the moment their holiday begins.”
