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Booking.com launches first-ever Genius Week

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Booking.com announces the start of its first-ever Genius Week, which will run in select markets from 28 August to 10 September. During this time all travelers are invited to experience the benefits of the company’s Genius loyalty program, which they can do simply by creating a new account or logging in to their existing Booking.com account.

“Our Genius travel rewards are easy to get, easy to find and easy to keep. While many have already unlocked the benefits of our loyalty program, we want Genius Weeks to be an opportunity for everyone to tap into the simplicity that is Genius” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “Whether just getting started or already familiar with the many great rewards available, no matter where you want to travel, with enticing discounts and perks available at hundreds of thousands of properties worldwide, you’ll always feel like you’re making a smart decision with every trip you book.”

Feel like a Genius with every trip

First launched in 2013, Booking.com’s Genius loyalty program empowers travelers to make each stay even better than the last by enabling them to take advantage of special discounts and other exclusive offers. Travel awards are available for those who have a Booking.com account and have completed at least two stays over the past two years. This includes a 10% discount for certain rooms at participating properties all around the world.

Genius members can always find their next deal by looking for the Genius label on participating properties. Outside of Genius Weeks, once you’ve achieved Genius status, it lasts for life.

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