International hospitality innovators Dream Hotels has welcomed designer fashion house KARL LAGERFELD bath and beauty into its global portfolio.
The luxury boutique hotel group will be offering a highly exclusive range of premium KARL LAGERFELD skincare products, marking a worldwide first for guests staying at any Dream Hotels location.
The contemporary, forward-looking spirit of KARL LAGERFELD fuses effortlessly with the upscale, energy-fueled hospitality of Dream Hotels. Guests of the lifestyle-led brand will be the first to experience the KARL LAGERFELD Argumes et Vetiver line of amenities as a signature element of their stay.
The five-piece collection of soaps, shampoos and lotions combines top notes of citrus fruits with warm base notes of vetiver wood and musk to create a refreshing earthy scent. Select locations will also extend luxurious KARL LAGERFELD extension items including lip balm, eye cream, face cream, face wash, hand cream and bath salts.
DREAM HOTEL GROUP Chief Executive Officer, Jay Stein said, “Dream Hotels has been committed to pushing the expectations for what a hotel stay should be since inception. For more than thirty years we’ve been creating icons of style by reimagining landmark buildings and creating new beacons of design to delight our guests. At Dream, our hotels are more than just a place to rest your head; they are a destination for guests to explore and be inspired – welcoming KARL LAGERFELD amenities is a perfect extension of this philosophy. We are thrilled to be pushing the boundaries alongside the iconic KARL LAGERFELD brand.”
Distributed exclusively via luxury hotel amenity provider VANITY GROUP, incorporating vegan formulations, as well as the use of OceanBound Material, the new line of KARL LAGERFELD hotel bath and beauty products further supports Dream Hotel Group’s eco-friendly initiatives to do better by the planet and its people.
VANITY GROUP Founder and CEO, Paul Tsalikis said, “From the moment we partnered with KARL LAGERFELD, we knew Dream Hotels was its hospitality alter ego. Both brands are distinctively beautiful and pride themselves on creating unforgettable experiences – and what’s more memorable than seeing KARL LAGERFELD lining the hotel bathroom vanity? It’s a proud moment to see Dream Hotels welcoming this iconic brand into their guest rooms.”
The KARL LAGERFELD Argumes Et Vetiver Hotel Collection rolls out in all Dream Hotels locations across the U.S., including Dream Hollywood (CA), Dream Nashville (TN), Dream South Beach (FL), Dream Downtown (NY) and Dream Midtown (NY), in April 2022, and will launch as part of the luxury amenities package at the highly anticipated Dream Doha hotel in Qatar, set to open in Fall 2022.
