Millennium Hotels and Resorts Launches New Prestige Tier for Loyalty Members
- Özgür Töre
Millennium Hotels and Resorts announced that its global loyalty programme, My Millennium, will be launching a new prestige tier.
This exclusive tier delivers enhanced benefits, including additional point accumulation for every dollar spent, priority check-in and check-out, complimentary room upgrade and triple points accumulation for members’ birthday month.
“After a long pause to global travel, we are now seeing a revival in both business and leisure travel. The pent up demand has driven business at many of our hotels to pre-pandemic levels so the launch of My Millennium Prestige comes at an opportune time. My Millennium is one of our key pillars in engaging and acquiring customers by delivering memorable member experiences. By enhancing our loyalty programme, we aim to turn guests into loyal members so that Millennium Hotels and Resorts remains their preferred accommodation choice,” said Mr. Saurabh Prakash, Group Senior Vice President, Commercial for Millennium Hotels and Resorts.
The launch of My Millennium Prestige comes on the back of relaxed travel restrictions around the world. With holidays and business trips expected to surge, the timely launch will benefit travellers who stay at Millennium Hotels and Resorts’ properties.
“Having grown our base of My Millennium members since its initial launch, the natural progression for us was to create a higher tier to show our appreciation for members. My Millennium Prestige aims to give members more reasons to book their long-awaited vacations or business trips with us and make the most of our properties across the globe,” said Ms. Pearlie Teo, Global Loyalty & Partnerships Director for Millennium Hotels and Resorts.
“As members rediscover or experience new destinations, we want to give them the opportunity to unlock a world of exciting benefits, from room upgrades and complimentary dining to bonus points, every time they visit or stay at our properties.”
Stay just 10 nights to qualify for the exclusive Prestige membership tier and receive a range of perks and privileges
Members of My Millennium – which used to be a single-tiered programme – will be automatically upgraded to the new Prestige membership status when they stay a total of 10 nights with Millennium Hotels and Resorts. They will then get to enjoy the perks and privileges of their upgraded membership for one year.
The enhanced benefits of My Millennium Prestige include:
15 points with every US$1 for rooms; 4 points with every US$1 spent on incidental charges such as dining, room service and laundry
Priority check-in and check-out
Welcome amenities, like chocolates, cookies or fruit platters
Kids aged six and below eat free at participating restaurants
Room upgrade to the next category
Early check-in and late check-out
My Millennium Mall – shop with points on a range of brands in its online catalogue
Exclusive invitations to My Millennium events
Double Points for every 10 nights you stay
Birthday Treats – Triple Points and 20% off dining
For more information about My Millennium’s guest rewards programme, please visit www.millenniumhotels.com/mymillennium
Enter to win a membership to My Millennium’s exclusive Prestige tier
To celebrate this special launch, Millennium Hotels and Resorts is offering 100 My Millennium members a complimentary upgrade to the new Prestige tier. Simply book and stay three nights or more with Millennium Hotels and Resorts between 1 April and 30 June 2022 to qualify for the draw. But that’s not all – 20 lucky winners will also walk away with 50,000 My Points (worth US$250).