Hilton (NYSE: HLT) marked a significant milestone. The grand unveiling of Spark by Hilton Mystic Groton took place, heralding Hilton’s entry into the premium economy hotel sector.
This launch comes merely eight months post Hilton’s announcement of this conversion-only brand.
Spark by Hilton’s Strategic Location
Situated a stone’s throw from I-95, Spark by Hilton Mystic Groton finds its home in Mystic, Connecticut. This historic maritime town boasts attractions like The Mystic Aquarium and Mystic Seaport Museum. Additionally, the Olde Mistick Village and the renowned Mystic Bascule Drawbridge are in close proximity. A short drive of less than two miles brings visitors to Mystic’s charming downtown, teeming with local shops and eateries.
Matt Schuyler, Hilton’s chief brand officer, expressed his enthusiasm. “In collaboration with Distinctive Hospitality Group, we’re elated to introduce the inaugural Spark by Hilton. This innovative premium economy brand is a testament to Hilton’s ongoing efforts to curate new brands. Our aim? A Hilton hotel for every traveler, for every occasion,” he remarked. He further added that Spark’s launch has set a record, being the quickest from announcement to market in Hilton’s legacy.
The Spark by Hilton Mystic Groton boasts 120 cozy guest rooms, complemented by a seasonal outdoor pool. But that’s not all. Guests can expect:
- A round-the-clock retail market and a complimentary breakfast spread, complete with premium coffee and a unique bagel bar.
- A public space designed for versatility, from communal tables to rocking chairs, catering to various guest needs.
- Guest rooms equipped with essential amenities, such as an open closet, a multi-purpose work surface, and a luminous bathroom.
- A design philosophy that’s simple yet inspired, characterized by bursts of color, dynamic exterior walls, and invigorating artwork.
Alissa Klees, the brand leader for Spark by Hilton, shared her insights. “At Spark by Hilton, our ethos revolves around offering top-notch quality without compromising on affordability. As we commemorate the launch of our first Spark in Mystic, it signifies the beginning of a transformative journey. Our goal? To revolutionize travel, shake up the premium economy sector, and broaden our customer and owner base,” she stated.
The grand inauguration of Spark by Hilton Mystic Groton was a grand affair. A ribbon-cutting ceremony was the highlight, with notable remarks from Matt Schuyler, Alissa Klees, and Lou Carrier, the president of Distinctive Hospitality Group. Visuals from this event are available for public viewing.
Lou Carrier expressed his excitement, “Being the pioneer Spark by Hilton is indeed thrilling. We’re optimistic about the potential of the Mystic/Eastern Connecticut market. Our 120-room establishment is poised for success. The diverse mix of Hilton Honors members trying out the new brand and new members joining the loyalty program is a testament to Hilton’s innovative approach with Spark!”
Lastly, it’s worth noting that Spark by Hilton Mystic Groton is integrated with Hilton Honors. This award-winning loyalty program offers exclusive benefits to members who book directly via Hilton’s preferred channels. From flexible payment options to exclusive discounts and free Wi-Fi, members are in for a treat. The Hilton Honors mobile app further enhances the experience, offering features like digital check-in and a Digital Key.
