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Malaysia Airports launches month-long KULinary campaign, aims to promote hidden gems of airports for travellers and food lovers

Malaysia Airports KULinary2018

Malaysia Airports launched its annual one-month long KULinary campaign with KULinary Top Food Outlet Award 2018 – in recognition of its top 20 food outlets at the two terminals of KL International Airport (KLIA), KLIA Main and klia2 for their outstanding performance in food quality and overall dining experience.

For its 3rd year running, Malaysia Airports collaborates with an independent and notable Online Food Media company, Fried Chillies to make anonymous reviews of more than 100 food outlets and evaluate not only the dishes served but also the total dining experience, including the ambience and restaurant service. With this dining discovery campaign, KULinary aims to highlight many hidden ‘gems’ that are situated at the airports for travellers and food lovers to discover and enjoy. From the 20 winning restaurants of the KULinary Top Food Outlet Award, this year sees a new special category of Judges Choice award being introduced.

Malaysia Airports’ senior general manager for Commercial Services, Nazli Aziz, said, “We are proud to bring you our latest edition of KULinary campaign as it showcases our commitment in creating enjoyable dining experiences at airports as well as making airports a preferred destination for all food lovers out there. This campaign is also very much in line with our mission to enhance the Total Airport Experience as it takes visitors through a culinary multi-sensory experience that blends the traditions of many cultures and influences.”

“This campaign, which is part of our efforts in growing and enhancing our Total Airport Experience, has translated in an increase in our Airport Service Quality (ASQ) at KLIA and klia2, which is a framework that we adhere to in order to maintain the consistency of our airport performance for the benefit of passengers,” added Nazli.

According to Nazli, ASQ for restaurant and eating facilities increased 4.6 percent year-on-year for the third quarter of 2018 (3Q18), as well as an increase of close to 1.2 percent quarter-on-quarter. Food and beverage sales at both KLIA and klia2 in 2017 also saw an increase of 13.6 percent year-on-year.

Malaysia Airports KULinary campaign will run from 8 November to 8 December 2018. Travellers and visitors are welcome to take part in the ‘Weekend Bites’, a food sampling session featuring award-winning dishes from the top 20 restaurants on every weekend from 10.30am to 6.00pm. Malaysia Airports will also organise a Facebook Contest for visitors to win up to RM200 cash prize each. Additionally, visitors can grab their Food Passport at the terminals to enjoy amazing discounts and offers from these top 20 restaurants.

Chief executive officer and founder of Fried Chillies, Mohd Adly Rizal said, “Judging this year’s KULinary was both an exciting and challenging experience. We needed to ensure the Top Outlets serve only the best for travellers and visitors at the airport and we are glad that we discovered several hidden gems along the way too. Undoubtedly, KULinary has become a significant campaign for these food outlets in elevating their food and beverage game that helps airports, in this case KLIA and klia2, to create memorable experiences for everyone.”

Winners of the Judges Choice awards – Sama-sama Express klia2; Flight Club; Grandmama’s; The Green Market and Bumbu Desa – showcase unique gastronomic experience through its authentic gourmet delicacies. Sama-sama Express klia2 provides a complete package of resting and dining experience with its room facilities and food services. Its Meat Lovers Pizza and Satay Pizza are among the best options. As for Flight Club, its strategic locations allow visitors to enjoy spectacular view of planes taking off while eating its top dish of Rotisserie Chicken. Offering a mini Malaysia experience right in the airport, Grandmama’s serves traditional Malaysian flavours that provide diners with a warm and comforting meal. Their Beef Kuey Teow (flat rice noodles cooked with egg-based sauce and beef slices) is one of the top choices for visitors who need to stay alert to catch a flight in the wee hours of the morning. Additionally, if visitors are craving for something Korean or Japanese food, The Green Market is always ready to serve them with its star dish, the Garlic Fried Rice that can be eaten during lunch, dinner or supper. Finally, as the ideal location for family dining, Bumbu Desa welcomes visitors to taste the best of Indonesian cuisine with their generous meal portion at an affordable price. Their Nasi Rabeg Kambing set (lamb in sweet spicy sauce with rice) and Bakso (meatball soup with rice noodles) are among the must-try dishes for visitors.

Other award-winning food outlets for this year’s KULinary include Coffee Sandwich Revival; Fukuya; Mamak Nasi Kandaq; Nooodles; OldTown White Coffee; Pantai Timur; Bibik Heritage; Dim Sum; Little Café; Popeye’s; Tampopo; The Bar; The Living Room and Wincaa.

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