In her new role, she is responsible for the adults-only hotel’s 80 designer suites with luxury amenities, celebrated cuisine and special gourmet happenings. A member of SLH (Small Luxury Hotels of the World), Casa Velas is the only boutique hotel on the Mexican Pacific coast to hold Four Stars from Forbes Travel Guide. The appointment is effective immediately.

A member of the Velas Resorts’ team since 2010, Geraldine Zaragoza most recently served as Director of Groups and Conventions at Grand Velas Riviera Nayarit. With a background with other luxury hotels and resorts including the St. Regis, W Hotels and the JW Marriott in Mexico City, she focuses on ensuring high quality standards of service and facilities. She will also bring her special expertise to bear on planning, organizing and developing tailored unique experiences.