Originally from Caravaggio, Italy, a small town east of Milan, Farina has travelled the world working for a variety of five-star luxury hotels and resorts; now, he joins The RuMa from his latest assignment in Mauritius with almost three decades of experience that spans five continents.

Since landing his first job at Da Vittorio, a three-star Michelin restaurant close to his hometown, Guido Farina has been motivated by a desire to be at the service of people. Today, this energetic hotelier tends to approach life on the simpler side, maintaining a genuine and career-long mission to reinforce team and guest satisfaction and reinvent new ways to produce immediate impact.

As General Manager, Farina’s role will largely consist of overseeing the daily operations of the 253-room hotel, in addition to serving as an ambassador of The RuMa’s culture of hostmanship. Farina will welcome each member of staff and every guest to an experience that goes well beyond conventional luxury to embrace authenticity, local identity and human intuition.

“My goal is to go back to the basics of service and customer satisfaction with an intuitive and personalized approach to anticipate the needs of every guest,” said Guido Farina. “To also establish The RuMa as a unique venue and the place to stay when visiting Kuala Lumpur, due to the incredible story behind its creation, our commitment to local culture and history, and the philosophy of hostmanship at the heart of everything we do at The RuMa.”

With a contagious passion for hospitality, Farina looks forward to creating something truly special in Kuala Lumpur, where he has fallen in love with the city’s multicultural roots and its harmonious diversities. He believes The RuMa will be able to reflect this same quality by being a place where people from around the world can come together in respect and in the comfort of home.

With Guido Farina at the helm, The RuMa Hotel & Residences will welcome guests to the comforts of home, the conveniences of the city, and the serenity of Malaysia, past and present, to showcase the hotel’s signature host experience.