Accor, the largest international hotel operator in the Southeast Asia region, is expanding its partnership with Boutique Corporation Public Company Limited for a new development project in Chiang Mai, Thailand.
The partnership will see the debut of the iconic ibis brand in the mountainous northern region, with the newly signed ibis Chiangmai Nimman Journeyhub scheduled to open in mid-2023.
Located within walking distance of the trendy Nimman neighborhood, guests will enjoy convenient access to city’s popular coffee destinations, vibrant dining scene, live music bars, and the charming Old Town. With a forward-looking modern design that reflects the unique character of Chiang Mai, this vibrant hotel will feature 143 comfortable guestrooms, a restaurant, a swimming pool, and gym.
“Chiang Mai is a much sought-after destination for those travelling to the north, as it serves as a gateway to the vibrant ancient cultural sites, lush natural wonders, vibrant arts scene and dynamic restaurant and café offerings. We are honoured to collaborate closely with Boutique Corporation once again to introduce ibis Chiangmai Nimman Journeyhub, following the success of Novotel Chiang Mai Nimman Journeyhub,” said Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan and South Korea.
ibis is the world’s leading lifestyle economy brand. The brand is beloved for its contemporary style, trend-setting and comfortable design concepts, vibrant social atmospheres, and passion for music.
“We are thrilled to further strengthen our partnership with Accor and extend our hospitality offerings in the vibrant northern city of Chiang Mai, Thailand. We are certain that entering into this franchise agreement with Accor to launch ibis Chiangmai Nimman Journeyhub will bring a level of vibrancy and modern design to the economy travel market that will allow travelers to enjoy the city on any budget. Chiang Mai remains one of Thailand’s leading tourist destinations and as the country continues to open its doors post-pandemic, I am positive that we will continue to see rising demand and growth in the city and in particular the dynamic district of Nimman,” said Prab Thakral, President and Group CEO, Boutique Corporation Public Company Limited.
Accor is one of the largest international operators in Thailand with 88 hotels across 13 destinations and a strong pipeline of 17 committed projects across the country. ibis Chiangmai Nimman Journeyhub will become the 12th ibis hotel in Thailand and will join a collection of over 1,200 ibis addresses globally across 65 countries.
