Booking.com announced the global rollout of the new and improved BookingButton. The new version of the company’s standalone online booking engine has been developed and released by BookingSuite, a division within Booking.com dedicated to providing software solutions that enable accommodation providers to grow their businesses online and deliver outstanding experiences for their guests.
With 87% of small and medium sized properties globally currently operating without an online booking engine*, the BookingButton is an easy-to-use solution that enables properties of all sizes to capture more bookings across their online channels.
As with the previous version of the product, all bookings that a property generates through their BookingButton are 100% commission free, come with instant confirmation and include 24/7 support from the Booking.com customer service team. The BookingButton continues to automatically sync with Booking.com to ensure that a property’s rates and availability are always up-to-date. In addition, with just a simple tick of a few boxes in the set-up process, the BookingButton and the entire booking process are instantly translated into 40+ languages so that global customers can book with confidence in their native language.
Based on feedback and extensive testing with thousands of accommodation providers, the new and improved BookingButton now includes several new features that ultimately help accommodation providers to reach the maximum number of potential guests and make it easy for customers to instantly make a direct reservation for their property online:
- Mobile-friendly design so that potential guests can book on the go, no matter what device they use
- Customized look and feel to match a property’s existing branding, including logo, photos and colors, quick to update at any time in just a few clicks
- Easy integration with popular social media platforms, such as Facebook in order to reach potential customers via numerous channels
- Alternative date recommendation functionality to encourage customers to book different dates if their original selection isn’t available
- Payment support in 50+ currencies so that property owners can easily and securely accept bookings from customers from all over the world
“Through the BookingSuite products that we develop for our accommodation partners, our primary objective is to make the online aspect of running their businesses as smooth and as seamless as possible,” said Pepijn Rijvers, Senior Vice President at Booking.com. “With the new BookingButton, we’re making the benefits of instantly confirmed online bookings easy and accessible for every property around the world, so that they can continue to grow and ultimately reach more potential customers, regardless of the channel they choose to book.”
The BookingButton is available to accommodation providers that already list with Booking.com, starting at just €10 per month. For more information and to start a free 30-day trial, interested Booking.com accommodation partners should visit the BookingSuite site. Signing up only takes a few minutes and can all be managed via the Booking.com extranet in three clicks.
Implementing the BookingButton on a property’s site or social media page is also quick and easy. It’s just a matter of copy-pasting a snippet of code into the desired spot in the accommodation’s website’s content management system or social media platform and can usually be managed in just a few minutes.
*Research conducted by Booking.com in autumn 2018 with 243,200 Booking.com accommodation providers that list on the platform across 33 countries (Greece, Poland, Croatia, France, Russia, Italy, Spain, United Kingdom, Belgium, Denmark, Norway, Finland, Sweden, Netherlands, Luxembourg, Iceland, Germany, Brazil, Mexico, Peru, Chile, Colombia, Argentina, Canada, USA, Japan, Australia, India, Malaysia, New Zealand, Portugal, Singapore and Taiwan. The small and medium-sized properties included in the research had to have between two and 50 rooms, were not working with a connectivity provider, were not part of any global hospitality chain and were not customers of BookingSuite’s WebDirect website product.
