Centara Hotels & Resorts, Thailand’s leading hotel operator and one of the region’s most innovative hospitality brands, is launching “Centara Privilege Club”, a brand new benefits programme that offers exclusive privileges, discounts and experiences to Centara customers.
Members joining Centara Privilege Club receive exciting lifestyle benefits focused on food and drink, accommodation, spa and more, including attractive guaranteed savings, an available complimentary night’s stay, cash certificates and many other member-only advantages. The price to be a member of the Centara Privilege Club is 8,000 THB.
“Centara Privilege Club was created to strengthen the loyalty of Centara’s biggest fans and frequent visitors,” said Tom Thrussell, Centara Vice President – Brand, Marketing & Digital. “The programme features an array of privileges well suited to our guests’ lifestyles and provides unbeatable dining, drinking, hotel room, spa and other benefits that keep our guests returning again and again”.
Centara Privilege Club is a paid membership programme with privileges available at all Centara Hotels and Resorts properties throughout Thailand. Members are guaranteed experiences, savings and recognition, and can use their benefits to host parties of family, friends and colleagues at great value.
Centara launches Centara Privilege Club via a collaboration with Hospitality Marketing Concepts (HMC), the world’s leading provider of paid membership loyalty programs, to create an engaging loyalty programme to meet the needs of its operating 33 hotels in Thailand and exceed the expectations of Centara’s prestigious clients.
“Hospitality Marketing Concepts (HMC) is committed to ensuring the new programmes’ success while creating an innovative program which complements the ever-growing digital mobile world,” said Mokhtar Ramadan, CEO, Hospitality Marketing Concepts. “Together with Centara Hotels and Resorts, HMC will deliver on our mission to provide world-class loyalty programmes to luxury hotel brands around the world. Together with HMC’s new mobile app, members can enjoy the benefits of membership at their fingertips.”
The Centara Privilege Club is technology-driven and features an industry-leading mobile app that lets members redeem digital e-certificates and eliminate outdated paper-based voucher booklets and plastic membership cards. The app also delivers targeted mobile push notifications about hotel promotions based on geo-location, preferences and purchasing behaviour. This technology focus is in keeping with both Centara’s focus to meeting the needs of today’s smartphone generation, and its commitment to sustainability and the reduction of paper and plastic usage.
The programme is distinct from and complementary to Centara’s CentaraThe1 loyalty programme which is free to join and sees members earning points for stays and on-property spend, which can then be redeemed for future stays and a variety of other benefits. The CentaraThe1 programme currently has over 3 million members and members can actually use their earned points to purchase a Centara Privilege Club membership.
