In anticipation of Coldplay’s highly anticipated concert series in January 2024, Singapore is experiencing a significant increase in accommodation searches, according to digital travel platform Agoda.
The surge in interest is predominantly driven by neighboring countries such as Malaysia and Indonesia, but Agoda’s search data suggests that Singapore can also expect an influx of travelers from Hong Kong, Thailand, the USA, Australia, Vietnam, India, the Philippines, and other markets.
The 8.7x increase in accommodation searches highlights the undeniable power of music as a major travel motivator. As Coldplay’s ‘Music of the Spheres World Tour’ makes Singapore its main stop in Asia with six shows, fans are demonstrating their dedication by traveling far and wide to witness their favorite band perform live.
Enric Casals, Regional Associate Vice President Southeast Asia at Agoda, commented, “Music inspires a great deal of passion, and dedicated fans are truly remarkable as they will travel far and wide to see their favorite acts live. This spike in accommodation bookings is a testament to the undeniable lure of live musical experiences, showcasing the profound impact they have on travel decisions.”
Despite the surge in bookings and searches for Singaporean properties, Agoda assures travelers that there is still an abundance of hotel offers to choose from in the Lion City. In addition, travelers can enjoy additional discounts by bundling flights and hotels, making trips to Singapore and other destinations around the world more affordable and accessible.
The highest search increases for travel to Singapore, based on Agoda’s data, are as follows:
- Indonesia
- Malaysia
- Philippines
- Brunei
- United States
- Thailand
- Sri Lanka
- Hong Kong
- China
- Australia
As the excitement builds for Coldplay’s concert series, Singapore is poised to welcome a diverse range of international visitors. The event not only highlights the global appeal of Singapore as a concert destination but also showcases the vibrant intersection of music, travel, and cultural experiences. With a plethora of accommodation options available and attractive travel packages, fans and music enthusiasts can make the most of their visit to Singapore while enjoying the magic of Coldplay’s live performances.
