Hard Rock International announces the expansion of its hotel portfolio, with the opening of Hard Rock Hotel Madrid in 2019.
Situated within a prime location in the heart of the vibrant city, Hard Rock Hotel Madrid will be located opposite the historic Museo Nacional Centro de Arte Reina Sofía in the Atocha district of Madrid, providing guests with ease of access to local sightseeing and cultural exploration. The Royal Botanical Gardens, the world-famous Museo Nacional Del Prado and Madrid’s largest railway station and hub of the high speed train network AVE are also nearby.
Working in collaboration with European real estate specialists, ActivumSG Capital Management Ltd. (ASG) Hard Rock will bring its signature vibe to this historic metropolitan city with the development of the new 159-room music-centric hotel. ASG acquired the site of the soon-to-be hotel when it was a municipal office building, and is leading an extensive €25 million programme to reposition it as an upper upscale 4 plus star hotel.
Regionally inspired food and beverage offerings will be available on-site, as well as a Constant Grind coffee bar and the brand’s signature restaurant, Sessions. Guests will enjoy photo-worthy panoramic views of the Spanish capital from the Rooftop Bar and Terrace, featuring a luscious open-air urban garden.
Accommodating both business and leisure travelers, Hard Rock Hotel Madrid will boast a number of brand-signature amenities, such as Body Rock® fitness centre and Hard Rock’s exclusive wellness program, Rock Om®, which provides a fresh take on in-room yoga, infusing the beat of music with the ancient serenity of yoga. There is also the one-of-a-kind The Sound of Your Stay® music amenity program, allowing guests to set the mood with complimentary vinyl players and records or rock out on a Fender guitar during an in-room jam session, complete with an amp and head phones. The property will also be home to the brand’s iconic Rock Shop®, which provides guests the opportunity to purchase t-shirts, hats, and other branded apparel.
