The Iberostar Group, a hotel chain with strong ties to the oceans and seas – more than 80% of its hotels boast seafront locations – is determined to make a real and effective contribution to the protection and conservation of oceans and seas. The company will have successfully prevented the generation of 200,000 kilograms of plastic waste in 2018.
To accomplish this, the Iberostar Group has implemented its ‘Wave of Change’ program, an ambitious initiative designed in line with Goal 14 of the SDGs (United Nations Sustainable Development Goals), focused on three main areas: the reduction of plastic pollution, the promotion of sustainable fishing and the conservation and protection of marine ecosystems.
This number, which refers to Iberostar’s hotel portfolio in Spain, is the result of replacing plastic bottles with glass alternatives – saving 43,800 kilograms of plastic – and substituting all plastic bin liners for others made from vegetable and potato starch-based materials, thereby reducing the amount of plastic used by 134,619 kilograms. Additionally, the redesign of amenities and accessories, such as pens and pencils, will also cut down the amount of plastic generated by an additional 3,000 kilograms in 2018.
In addition to its determined commitment to ensuring single-use plastic free rooms, Iberostar is also working on the elimination of plastics from other areas of its hotels. To date, this has resulted in the saving of 21,200 kilograms of plastic plates, glasses and cutlery, which have been replaced with bamboo or similar products.
The new bracelets, made of organic fabric, and the replacement of plastic packaging for alternatives made of top quality certified recycled and recyclable materials, are some of the other measures adopted, which are also in line with the policy of encouraging a circular economy.
Iberostar Group launched the first phase of this program in 2017 by eliminating the use of 10 million plastic straws and has announced it will have removed all disposable plastic items from its hotel rooms in Spain by 2018, an achievement that will be extended to the rest of its hotels around the world in 2019.
