Posadas, Mexico’s largest and most internationally renowned hotelier, moves forward with its aggressive growth plan to inaugurate 300 properties by 2020.
In addition to opening new properties in Mexico’s most attractive tourist destinations including Playa Mujeres and Tulkal in the Riviera Maya area, the company also plans on entering new markets after making a splash in Cuba and the Dominican Republic last year. Posadas will also soon launch two new hotel brands, committed to offering a diversified portfolio that caters to all type of travelers.
“Posadas currently has 180 hotels in operation, with another 53 under construction set to open over the next 30 months,” explained Enrique Calderon, COO of Posadas. “Our goal is to have 300 properties in our portfolio by 2020, which equals to about one hotel every two weeks this year.”
The new developments are in multiple destinations. Among them is the new Tulkal destination that will feature multiple resorts including a 515-room Fiesta Americana All-Inclusive and a 340-room Live Aqua Beach Resort, as well as a 33,000+ square foot convention center – the company’s strongest bet to the meetings market. Tulkal will boast a total of 1,300 oceanfront rooms spread across all properties. Additional newly signed projects include a property in Playa Mujeres and another 700-room resort on the Pacific coast in Puerto Vallarta.
“While we are proud of our growth after decades of leading Mexico’s hotel industry, where are even more proud of being pioneers in perfecting and spreading the traditional Mexican hospitality our company is best known for,” said Calderon. “We can assure our loyal guests that despite the ambitious plan, we will guarantee that the essence of our offering will not be impacted – especially as we enter new markets.”
Last year, Posadas entered the Dominican Republic with the groundbreaking of Grand Fiesta Americana Punta Cana Los Corales All-inclusive in Punta Cana set to open in 2021, and Cuba with two resorts, the 633-room Fiesta Americana Punta Varadero All-Inclusive and Fiesta Americana Holguín Costa Verde All-Inclusive with 749 guestrooms. The company plans on opening next in Santo Domingo, and is eyeing new markets such as Jamaica, Aruba and others in the Caribbean.
Another growth strategy for Posadas is the introduction of new brands, which will focus on celebration and romance. The company’s roster currently has seven brands in more than 60 destinations that cater to all category of travelers and include the most renowned Live Aqua, Grand Fiesta Americana and Fiesta Americana, as well as The Explorean, Fiesta Inn, Gama and one. Coming up next will be two other brands that focus on celebration and romance.
“We are experts in generating new experiences while always delivering the best service to our customers,” added Calderon.
The latest major milestone for Posadas was opening the highly anticipated Live Aqua San Miguel De Allende last November, set in one of Mexico’s most popular cosmopolitan cities. The property, which is the largest in the city, boasts 153 luxurious and beautifully designed guestrooms, specialty restaurants, a fully-equipped spa, fitness center, beauty salon, five meeting rooms and indoor and outdoor event spaces. True to the Live Aqua lifestyle brand, Live Aqua San Miguel de Allende features distinctive elements that enhances the five senses, such as their signature soothing hand massage upon check-in.
For more information, visit www.Posadas.com
