Minor Hotels Europe & Americas is expanding its footprint in the Italian Alps with the addition of NH Collection Alagna Mirtillo Rosso to its portfolio.
The property, located in the picturesque town of Alagna Valsesia at the base of Monte Rosa, will undergo renovations before reopening in March 2025 under the NH Collection brand.
The hotel is just a few minutes away from the Alagna cable car, which takes visitors to the Monte Rosa Ski Hotel. This area links three valleys: Valsesia Valley, Gressoney Valley, and Champoluc Valley. Ski enthusiasts can enjoy 150 kilometers of slopes between Piedmont and the Aosta Valley.
The hotel features 56 well-appointed guest rooms and a state-of-the-art wellness center. The spa is divided into two zones—a 300-square-meter adults-only area with indoor and outdoor pools, a salt flotation pool, a whirlpool, saunas, a Turkish bath, and experiential showers.
There are also four treatment rooms designed for ultimate relaxation. For families, a 400-square-meter space offers additional pools and recreational facilities, including a garden with sun loungers and a dedicated children’s play area.
Guests will have access to a full range of dining options at the hotel’s restaurant, which serves breakfast, lunch, and dinner with both à la carte and full-board menus. The hotel’s culinary offerings aim to reflect the rich flavors of the Piedmont region, complementing the alpine experience.
Lara Ponti, owner of Hotel Mirtillo Rosso, commented: “The collaboration with Minor Hotels is a great opportunity for Mirtillo Rosso, the people who work here and all of Valsesia. Being part of such a relevant international group is an opportunity for development, but also a recognition of the value and beauty of this side of Monte Rosa. With the Minor group, I share the search for a sustainable business model, with strong values and deep local roots, through a focus on people and respect for the environment.”
“We are very pleased to announce that such a special property, in the heart of the Alps, will become part of our portfolio, in a country as important to us as Italy, the European country with the second largest number of Minor Hotels properties,” said Dillip Rajakarier, CEO of Minor Hotels.
This acquisition strengthens the portfolio of the NH Collection brand, which is celebrating its tenth anniversary and is present in Italy with 17 hotels in the country’s main cities: Rome, Milan, Florence, Venice, Taormina, Genoa, Verona and Turin, among others.
The brand is also present in the Piedmont region, specifically in Turin, with NH Collection Torino Piazza Carlina and NH Collection Torino Santo Stefano.
In total, Minor Hotels Europe & Americas has 60 properties in Italy under the Anantara, Tivoli, Avani, NH Collection, nhow and NH brands.
