Minor Hotels is bringing the NH Collection brand to Spain’s Balearic Islands this April with the opening of the NH Collection Ibiza.
The transformation of Sir Joan hotel, recently acquired by AX Partners, marks the brand’s debut in Ibiza. Following a comprehensive refurbishment in 2017, this current renovation will further enhance both the quality of its facilities and its services, including the gastronomic offering which will feature a new restaurant and cocktail options.
With this, the new five-star NH Collection Ibiza aims to become one of the benchmarks of premium tourism in Ibiza, now with the service and benefits of a great brand to provide unique and unforgettable experiences to its customers.
Overlooking the port of Ibiza and the old town, the hotel is a meeting point for national and international visitors to the vibrant island of Ibiza. Its privileged location, now combined with the management of Minor Hotels under the NH Collection brand, will position it as a key asset in the premium segment of the Balearic Islands.
The launch also aligns with a strategic expansion for NH Collection, which is celebrating its 10th anniversary. It follows the opening of NH Collection Alagna Mirtillo Rosso in Italy this March, a four-star alpine retreat designed for skiing enthusiasts. With nearly 100 properties worldwide, the brand continues to strengthen its footprint in key tourism destinations.
“The introduction of NH Collection into the Balearic Islands tourism market represents a key strategic flag for the brand. It will allow us to position ourselves with an asset that will strengthen both our presence in Spain as a whole and our offering in a key location for our main outbound markets in the rest of Europe. It is also a significant milestone that coincides with the tenth anniversary of our NH Collection brand, which has established itself as a benchmark of quality around the world,” said Gonzalo Aguilar, Chief Executive Officer of Minor Hotels Europe & Americas.
“The Sir Joan is already a benchmark in design and location in the city of Ibiza and we acquired it with the aim of boosting its success with a benchmark brand and a stronger contract. We have chosen NH Collection because of its solvency and capacity to manage premium hotels in iconic destinations maximising the efficiency of its hotels, as well as its expertise in successfully managing leisure and restaurant offerings. This project will not only strengthen Ibiza’s hotel offering but will also mark a milestone as the first NH Collection in the Balearic Islands. We are committed to adding value to this asset and to consolidating our position as one of the main players in the hotel investment market in Spain,” said Aleix Recasens, founding partner of AX Partners.
